11% of businesses spend more than £100k on UX testing per year

Almost half of businesses (47%) that carry out user experience testing spend less than £10,000 per year on such initiatives, while 7% don’t actually spend anything at all.

In contrast, 11% of businesses spend more than £100,000 each year on UX testing.

The findings come from the Econsultancy and WhatUsersDo User Experience Survey Report, which is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. 

The report shows that almost half of companies (49%) that run UX testing are planning to increase their budget in the next 12 months, with just 8% planning to spend less on UX testing over the next year.

74% of businesses believe user experience is key for improving sales

Almost three-quarters (74%) of businesses believe that the user experience is important for improving sales and conversions, according to data in our new User Experience Survey Report.

Increased customer satisfaction (72%) and customer loyalty (44%) were also popular responses, however few business appear convinced of the cost-saving benefits of improving the user experience.

The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 digital and ecommerce professionals. 

The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face.

Q&A: Whatusersdo’s Lee Duddell on UX testing

Lee Duddell is the Founder of WhatUsersDo, a UK based company that offers online user testing to customers including O2, Dixons, ASOS and Schuh.   

For examples of these user testing videos, see the site reviews we have done of Four Seasons and the Thomas Cook tablet experience

I’ve been asking Lee about the challenges of starting the company, the common user experience problems unearthed by testing, and how he sees the UX market developing in the next few years.

User tests: How well does Thomas Cook work on iPad?

Tablets are a big deal for online retailers, with stats showing high AOVs and conversion rates, so it makes sense for websites to provide an excellent experience for users of these devices.

Thanks to some user testing videos from whatusersdo.com, I’ve been looking into the user experience offered by Thomas Cook for tablet users. 

The user tests uncovered some serious problems with Thomas Cook on tablets, issues likely to cause customers to abandon the site. 

Here’s a summary of the issues…