Wholesale Applications Community

24 mobile carriers team up to take on Apple

On the surface, it seems like an unfair fight — 24 on one. But that’s what it might take some of world’s biggest mobile carriers if they hope to defeat the reigning king of mobile app distribution, Apple.

The carriers have banded together to create the ‘Wholesale Applications
‘. The goal: make it possible for developers to build
applications that work across handsets and carriers. The 24 carriers
participating in the Wholesale Applications Community have three
billion subscribers combined, and the initiative is also receiving
support from the GSMA, which is made up of handset manufacturers LG
Electronics, Samsung and Sony Ericsson.