Wiggle

10 of the world’s best mobile commerce checkouts

We’ve previously highlighted 11 great ecommerce checkouts, and now it’s time to see which brands have managed to create top notch, user-friendly mobile checkouts.

Given the disparity between conversion rates on desktop compared to mobile, it’s perhaps understandable that retailers might put more effort into optimising their desktop checkout.

However as mobile conversions are so hard to come by, you really need to make their purchase journey as comfortable as possible. 

These are by no means the very finest mobile checkouts in the world, and I’d actually be interested to read your nominations should you wish to add them in the comments section.

But these retailers have proved to be better than most when it comes to mobile checkout design.

Firstly, here are the criteria I look for…

Chain Reaction, Wiggle and Evans Cycles: which site offers the best UX?

Cycling has become a hugely popular sport across Britain in recent years, thanks largely to the nation’s success in the Olympics and Tour De France.

Bike retailers have obviously been among the main beneficiaries, as any new bike purchase also requires the customer to invest in a load of expensive accessories.

In a previous interview Adam Tranter, editor of Cyclosport.org, told me that Wiggle and Chain Reaction are two of the most prominent ecommerce sites in the cycling world, so I thought I’d conduct a site test to see what they’re getting right.

I’ve also included Evans Cycles as that’s where I bought my current bike from.

As a trendy London hipster (the only true part of that description is that I work in London) I’m well into fixie bikes, so for this user test I thought I’d try to find myself a new single-speed model.

Read on to find out how these three retailers stack up, and if cycling is your thing then get involved with Econsultancy’s Marketing Cycle.

Stage one is from London to Brighton on Thursday 9 October, an 85-mile route that’s so leisurely even I’ll be joining the peloton.

Or if you’re up for a bigger challenge, join Econsultancy CEO Ashley Friedlein on the three-day London to Paris ride.