Wimbledon

How Wimbledon is using AI to enhance the fan experience

From strawberries and cream to its all-white dress code, Wimbledon is a sporting event steeped in tradition. 

But while many of its famous traditions have remained the same since it began in 1877, Wimbledon has also been quietly innovating – particularly when it comes to technology and data. 

How Wimbledon is acing social media in 2015

It will not have passed your attention that Wimbledon is taking place right now.

If it wasn’t for all the Robinson’s squash adverts then certainly for the faint murmur of Cliff Richard’s vocal exercises as he spies a distant rain cloud in the sky.

This year is particularly notable for the venerable lawn tennis tournament as it has upped its social media game in earnest, utilising a few previously untested platforms and some innovative techniques.

tennis

How Wimbledon is using big data to engage millions

With the sporting focus of the summer firmly set on the football World Cup, some may have forgotten about the imminent sporting championships on our own doorstep.

In a few days’ time, Wimbledon will open its gates to the world’s best tennis stars, together with almost half a million tennis fans.

The number engaging with the two-week tournament digitally is set to be exponentially higher until the gates close on the 6th July. 

Evian: the Wimbledon ‘brand buzz’ champions

As we race towards the Wimbledon final this weekend, on court we’ve seen a couple of notable early exits, a sexism pay scandal and plenty of rain.

Using the Brandwatch social media monitoring tool, I’ve tracked the off court action to see how brands have fared across the tournament and how much social buzz their sponsorship cash has earned them.