Chris Anderson from Wired opened the DMA conference in Las Vegas focusing on a subject on everyone’s mind this year: big data. For Anderson, big data isn’t just little data, bigger. It’s a major shift of mind set that he predicts will be a necessary core competency for businesses and the work force alike.
We’ve come from a world as marketers where there is a right and wrong. A single hypothesis that we test or a good model that we want to scale. But big data isn’t about that. We have to think like Google.
Remember the fanfare when Wired launched its first iPad app, and the frenzy that ensued once Conde Nast announced it had been downloaded over 100,000 times?
Publishers need to swallow the fact that Wired’s success was an anomaly, and it isn’t likely to be repeated unless the current app development and pricing strategies change dramatically.
The proof? According to stats from the Audit Bureau of Circulation (ABC), iPad app sales for the top publishers, including Wired, declined over the course of 2010.
Twitter is over three years old and many people still don’t get it. Just last week, The NewYorker’s George Packer called it “crack for media addicts.” But will real-time oversharing services make it into the mainstream?
At The Future of Space and Time talk during Social Media Week in New York on Wednesday, panelists from the tech world noted that conditioning larger audiences to share their real-time info and location will be necessary for such technologies to truly take off.
And for advertisers, this could be the key to actually serving those relevant ads everyone’s always talking about.