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How ecommerce sites can cater for the ‘just browsing’ shoppers

Online retailers are struggling to unearth the reasons why shoppers abandon their sites without converting.

Econsultancy recent Reducing Customer Struggle report reveals that a staggering 73% of the companies surveyed admit that they are unaware of the abandonment reasons 

“I’m just browsing” is reported as one of the major abandonment reasons. This reason accounts for anywhere between 37% to 57% of the total online shoppers who left without buying. 

How Walmart, Best Buy and others are marketing Black Friday deals online

Thanksgiving is traditionally a time for spending time with the family, eating too much and frantically shopping for bargains online.

A recent Nielsen survey found that almost half (46%) of US shoppers plan to shop online on Black Friday while Adobe has predicted that ecommerce sales will total £1.6bn as people log on for bargains the day after Thanksgiving.

This is on top of the online shopping that will be done on Thanksgiving itself, which is predicted is reach $1.1bn.

Unsurprisingly ecommerce sites have already begun promoting Black Friday deals to try and keep up with the competition and capture those holiday dollars.

With that in mind, here’s a look at how six major retailers are marketing Black Friday deals on their homepages…