women’s clothes

Are brands optimising landing pages for mobile searchers?

Google says that 40% of mobile search has local intentmeaning that people are looking for information on products and services in their immediate vicinity.

This is a huge opportunity for businesses such as restaurants, hotels and bars that consumers may be looking for at short notice.

Similarly, shoppers may be looking to compare prices while in-store or looking for the nearest outlet of their favourite brand.

With this in mind, I searched for hotels, restaurants and women’s clothes in my immediate vicinity to see whether brands that appeared in the local search results were making the most of mobile traffic.