women’s fashion

Whistles launches mobile site, but UX issues need to be fixed

Whistles has launched a mobile optimised site as it ramps up efforts to offer its customers a multichannel shopping experience.

The women’s fashion retailer launched a revamped version of its desktop site a few years ago which suffered from a plethora of usability issues.

This is its first attempt at building a mobile site and the landing page initially looks very similar to the desktop site.

I tried out the site using an Android smartphone to see how easy it is navigate and make a purchase…