WordPress

Why it’s time to leave old-school SEO behind

The term SEO, which was allegedly first used in 1997, has long been used to describe a webmaster’s ability to edit a website’s design and code to favorably influence its rank on search engines. 

SEO strategies have included back-linking, title tags, page architecture, site maps and introduced us to a style of writing content that emphasizes keywords.

These strategies have largely belonged to webmasters and programmers.

The complete guide to setting up and running a WordPress site

Earlier this year I embarked on a series of in-depth articles detailing how you can set up your own WordPress blog, using my own relevant experience and expertise. 

This turned into a three-month long 10-part epic with various digressions into other semi-related blogging matters. Imagine Lord of the Rings but slightly less wordy and definitely less ork-filled.

This compendium is as an attempt to condense my own sprawling epic into one handy guide.

Here you will learn: the differences between WordPress.org and WordPress.com, how to set up your blog, advice for writing your first post, using the dashboard and content management system (CMS), essential widgets, themes, plugins and customisation tips, advice for SEO best practice, how to move your blog to a self-hosted WordPress.com site and lots more. 

This guide should be used for a general overview, however links to all the original articles will be included with each relevant chapter, as they will be necessary to read for more in-depth detail.

Are you ready? Let’s begin…

Quartz: what’s so great about it?

What’s so great about Quartz?

Quartz is a business news publication that’s been talked about a lot since its founding, by Atlantic Media Company (publishes The Atlantic), in 2012.

It’s built on WordPress, is mobile-first and characterised by a strong team of journalists that produces engaging short and long content that’s incredibly sharable.

Here’s some more answers to the question ‘what’s so great about Quartz?’

12 mesmerising parallax scrolling templates for WordPress

If you think that awe-inspiring parallax scrolling websites are the sole preserve of the coding genius, think again.

Highly interactive and narratively driven web pages are a fantastic way to engage visitors on your website and hold their attention. The pages themselves are static and rely on the user to scroll with a mouse, finger swipe or an arrow key to generate movement, this achieves a unique storytelling experience.

For some inspiring examples, check out Chris Lake’s 14 scrolling websites that tell a story and parallax scrolling websites are also one of our crucial web design trends of 2015.

Creating this type of page has become a lot easier thanks to HTML5, CSS3 and JQuery, and there are loads of templates now available for your own WordPress site. 

The examples below are recommended based on the demo versions and the quality of the customer reviews. I haven’t installed or used them myself, I’m merely highlighting them as an example of what you can achieve with your own WordPress site.

What is IFTTT and why should you use it?

IFTTT (which is pronounced ‘ift’ as in ‘gift’) stands for ‘if this then that’. It’s a tool that gives you the ability to connect various, seemingly disparate, online applications together as one glorious interconnected whole.

‘If this then that’ component basically means: If an event happens (this) in one application, it will trigger an action (that) within another one.

Five cool things you can do with WordPress

This blog post is based on a presentation given at last week’s BrightonSEO entitled ‘Cool shit you can do with WordPress’ but to call it that I’ll have to check if we’re allowed to say it first.

Depending on what the headline above says right now will let you know the outcome of that little query.

I’ve covered WordPress extensively on the blog, taking new users through sign-up, the best responsive templates and SEO best practice, but there are always more tips and tricks to learn.

Patrick Hathaway is the SEO consultant at Hit Reach and he had these tips to offer on how you can make the most out of the WordPress platform. 

Multimedia content strategy: integrating your content platforms

In this final part of the multimedia content strategy series, it’s time to think about how these concepts fit into our different content publishing platforms. 

In the last two instalments of this series, I’ve talked about customer journey, big ideascontent formats, and size.

Now, in this final part, it’s time to think about how these concepts fit into our different content publishing platforms.

We need to consider where our different content pieces will be published, and how this effects our interaction with the customer journey.

Google’s Blogger vs WordPress: which is better for beginners?

Recently I’ve just completed a series on how to set up and run a WordPress blog for beginners. 

It covered everything from sign up to using the content management system (CMS) to SEO best practice tips.

What the series didn’t cover was the difference between WordPress and some of the other free-to-run blogging platforms out there. So in the interests of balance and all things fair, I’m going to take a look at Google’s Blogger from a UX point of view and see how it compares to WordPress.