World Federation of Advertisers

Is Facebook the $100,000 diamond watch of marketing?

Over the past two years, Facebook has fast become a major area of
interest for brand marketers.

Lured in by the social network’s 500m+ users, some marketers are evoking memories of the AOL days, going
as far as to promote Facebook Pages over their own websites.

From storefronts to movie rentals, brands are increasingly
focusing on trying to use the site as a platform for commerce. Some
believe Facebook commerce, or f-commerce, could be the next big phase in
the evolution of ecommerce.

But according to a report by Forrester
Research’s Sucharita Mulpuru, despite all of the talk about f-commerce,
Facebook isn’t likely to become a retail force.