writers

Thanks to Panda, content farms start harvesting less content

Love them or hate them, content farms are a reality on today’s web. Thanks to the strength of the search economy, savvy upstart publishers realized that there was money to be made mass-producing search engine-friendly content on the cheap.

But content farming’s success may have been its downfall. As the SERPs filled up with articles of dubious value, search engines have fought back. Some went so far as to ban well-known content farms from their indexes.

Banning large, prominent sites is, for obvious reasons, a challenging proposition for Google. But it too has fought back hard against content farms using ts algorithm.

While the verdict is out as to whether it’s changes are improving search quality on the world’s largest search engine, it appears that some content farmers are adjusting their businesses.

The 25 things Econsultancy looks for when hiring writers

In the past few weeks a number of people have asked me about the key characteristics of a good writer. How has this changed in recent years? What do we want to see when hiring writers?

I thought I’d outline my views in a handy cut-out-and-keep list. I’ve probably forgotten a few things but I hope you’ll be able to see where we’re coming from…