wsj

How The Wall Street Journal owns social media through Facebook and Twitter

This week, Liz Heron revealed WSJ’s five steps to social media success in an interview with Abigail Edge on Journalism.co.uk.

In just two years since emerging media editor Liz Heron joined, WSJ saw an increase of 235% followers on Twitter and 375% followers on Facebook.

It all seemed like pretty sound advice and I thought it was worth sharing here.

Rather than just repeat her advice verbatim though, I’m going to use some of her quotes as jumping of points to show actual examples of the WSJ social media strategy.

The venerable financial news institution achieved over 4m Twitter followers last weekend and its Facebook page is edging closer to achieving 2m Likes.

For what could be considered a niche publication, this is an incredible achievement. How about the competition though? These numbers may not mean much without comparison… 

In the UK there’s the Financial Times, which has 1.75m Twitter followers and 1.2m Likes for its Facebook page.

Back in New York there’s Bloomberg News offering a similar finance based news service. It has 1.3m Twitter followers and just 444,000 Likes on Facebook.

Clearly The Wall Street Journal is doing something right. 

WSJ reveals readership trends across different devices

The Wall Street Journal revealed some interesting data about readership trends by device and time today at the Business Development Institute’s social and mobile conference for Financial Services.

While a live Twitter feed streamed the thoughts of the audience, Michal Shapira, Associate Vice President of Digital Marketing noted that the organization is not just a traditional media company anymore and claimed that, compared to a jury of its peers, the company is number one in terms of mobile access.

Supplementing print readership, the WSJ’s desktop, tablet, and phone applications extend the company’s product consumption levels far beyond its traditional reading hours.