WWDC

Google courts developers with Developers Live portal

For the largest tech companies in the world, it’s all about developers, developers, developers.

Apple has them in spades, Microsoft wants them and Facebook can thank them for helping it build one of the richest consumer internet companies ever in less than a decade.

Apple woos developers with promise of Chinese riches

Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you’re a developer and you’re looking to strike it rich, there are few ecosystems that can compare.

In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don’t see their apps don’t fly off the shelves. While that doesn’t mean developers will flee Apple’s ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.

At WWDC this week, Apple may have found a way to do just that: China.