Xbox 360

HBO Go set for April 1 Xbox 360 debut

It’s a multi-channel, multi-platform and multi-screen world and that means one thing for broadcast and cable networks: distributing content effectively requires more than just access to the airwaves or cable pipes.

The networks realize this, which is why many have been rapidly pushing to make their content available to consumers wherever they go.

Nielsen reveals that streaming accounts for 14% of time spent on Xbox 360

If Microsoft needed any more support for its decision to reposition the Xbox 360 console as an all-in-on entertainment hub, Nielsen’s latest statistics provide just that.

The research company has revealed a sneak preview of its third annual 360° Gaming Report for the US market, which shows that streaming represents a reported 14% of time spent on the Xbox 360.