Xbox 360

HBO Go set for April 1 Xbox 360 debut

It’s a multi-channel, multi-platform and multi-screen world and that means one thing for broadcast and cable networks: distributing content effectively requires more than just access to the airwaves or cable pipes.

The networks realize this, which is why many have been rapidly pushing to make their content available to consumers wherever they go.

Nielsen reveals that streaming accounts for 14% of time spent on Xbox 360

If Microsoft needed any more support for its decision to reposition the Xbox 360 console as an all-in-on entertainment hub, Nielsen’s latest statistics provide just that.

The research company has revealed a sneak preview of its third annual 360° Gaming Report for the US market, which shows that streaming represents a reported 14% of time spent on the Xbox 360.

Kinect could be Microsoft’s ticket to addressable advertising on your TV

Kinect living roomWith movies from Netflix, games from ESPN, music from Last.fm, and status updates from
Twitter, Microsoft has evolved the Xbox 360 into a premium content
delivery device, not just a game console. Now, with its new Kinect
motion-controller system, the company has the means to turn the Xbox 360
into a hyper-targeted ad platform.

After all, Kinect can recognize
different users by their faces.

Video games change television consumption habits: Nielsen

What do people do when times are tough? History suggests they look for escapes. Some go to the movies, some eat candy and some indulge in sin. And some play video games.

The healthy growth in the video game market has not been dented by the recession according to Nielsen’s newly-releasedState of the Video Gamer‘ report, which looked at console and PC video game usage in the United States for Q4 2008.