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How Microsoft uses Facebook, Twitter, Pinterest and Google+

For the latest in our series of posts looking at how the world’s biggest brands use social I’ve turned the spotlight on Microsoft.

Bill Gates’ empire still looms large over the global software market, though its fortunes are often overshadowed by Apple’s astonishing level of success.

And much like Google, Microsoft also runs a few of its own social platforms – enterprise network Yammer and Pinterest clone Socl.

So it’s interesting to see how Microsoft makes use of other social networks to promote its products and maintain its fortunes.

This follows on from similar posts looking at brands such as ASOS, Red Bull, Nike and McDonalds

2013 will be Microsoft’s year

2013 will be the year that Microsoft becomes relevant once again. 

It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers.

Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.