Has Yahoo peed the carpet with its new ad campaign?

Yahoo CEO Carol Bartz is tired of the press trying to dictate what Yahoo should and shouldn’t do with its business. But the company’s new $100 million ad campaign, which was met with much derision from the press when it launched last month, does not appear to be doing well with consumers.

In an interview with The New York Times this week, Bartz explained her views on feedback:

“I have the puppy theory. When the puppy pees on the carpet, you say
something right then because you don’t say six months later, ‘Remember
that day, January 12th, when you peed on the carpet?’ That doesn’t make
any sense. ‘This is what’s on my mind. This is quick feedback.’ And
then I’m on to the next thing.”

Is it time to admit that Yahoo peed the carpet?

Yahoo releases “new” ad campaign about “Y!ou”

Today Yahoo announced its first ever global brand campaign. During the IAB MIXX conference in New York and at its own press conference, Yahoo explained that it would be spending $100 million over the next year and a half to promote Y!OU!

The trouble is, other than the weird spelling and the exorbitant amount of money being spent, it’s hard to see how this is much different from the old Yahoo.