Yahoo Research

Twitter isn’t very social: study

When discussing the internet’s social media revolution, you can count on
Twitter being mentioned. While Twitter may not be
structured like, say, Facebook, Twitter is commonly thought of as an online social network.

But what if it really isn’t much like a social network at all, and what if the media sharing on Twitter isn’t very “social“? According to a study conducted by Yahoo Research, which looked at 260m
tweets sent on Twitter between July 28, 2009 and March 8, 2010
containing URLs, that seems to be the case.