As Opening Day chatter filled our Facebook and Twitter streams, the folks at Silverpop looked at what the Major League Baseball clubs were doing in social, mobile and email to see the interaction between the fans and the teams in the digital space.
In the two weeks leading up to Opening Day, teams sent out an average of 175 tweets, five emails and 1.4 texts. Even though the Yankees lost their Opening Day game, die hard Mets fans won’t be pleased that the Yankees beat them in the fan department with a ratio of 10 fans to 1. This isn’t a big surprise as the Yankees are the most social team in the MLB.
Across divisions it wasn’t a surprise to see that AL East (getting a huge Yankees boost) boasts 1.7 million Twitter followers. Are they doing something the other teams across the country are failing to do, or is this a sign that more of their fans are Twitter literate?