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SEO is more than just organic traffic: Are you taking all the credit you deserve?

Search marketing evolves on a daily basis.

The constant introduction of new and innovative processes means that strategies can shift frequently as SEOs and marketers try to work out the best way to deal with new online environments.

From Google updates to advances in technology, the methods we use to measure the success of an SEO campaign, however, may not always be giving us the full picture.

Google launches new lead gen product as search bug quashes competitors

If questions lingered about Google’s commitment to lead gen, the world’s most popular search engine answered them this week with the launch of Google Compare for mortgages.

The service, which helps consumers shop for a mortgage from multiple lenders, was announced earlier this year and is now available in California. Google plans to launch in other states soon.

After customer goes to jail, NYC restaurant learns that social media can be unfair

Smith & Wollensky is a high-end steakhouse located in New York City but the next time you’re visiting the Big Apple, it might not be your top choice for a fillet if you’re searching for a restaurant through a popular reviews service like Yelp.

That’s because the restaurant is currently suffering from a bout of social media backlash after reports that it made a very bad customer service decision.

Suing over an online review: is it ever a good idea?

Thanks to the internet and the rise of business reviews sites, dealing with customers has arguably never been more complicated.

Never before has it been more important to cultivate strong customer relationships and to find ways to parlay them into online reviews that, in some cases, can be powerful drivers of business.

Can Foursquare compete with Yelp?

Foursquare has been on the list of candidates for the ‘next big thing’ for some time, but the location-based service’s future seems uncertain.

Last week, reports surfaced that the company, which has already raised upwards of $70m in funding, was looking for investors to provide an additional $50m to $100m of capital at a valuation of $700m-plus. According to TechCrunch, investors aren’t exactly rushing to check in to a deal.