yield

Is Facebook’s AdSense finally on the way?

Some investors and analysts are increasingly bullish on Facebook’s prospects for solving the social networking monetization riddle, something reflected in the recent increase in the company’s share price.

Assuming that they’re right, one thing remains to be seen: what Facebook’s cash cow will be. One thing is not in question, however: there is no shortage of monetization ideas the company could conceivably pursue.

Five big mistakes made by publishers

Publishing may be a tough business all around these days, but thanks to the internet, there are more publishers than ever.

Many of them won’t survive, of course. And the ones that die won’t just be traditional publishers that fail to adapt to the internet; there are plenty of digital publishers making potentially fatal mistakes too.