As a large chunk of the global population hunkers down in isolation away from their friends and family, technology has become a crutch for human connection.
Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse.
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you […]
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more.
Stories has become one of the most successful formats of social media.
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment.
2018 is proving to be the year that influencer marketing is forced to go through a necessary but somewhat painful maturation phase. Regulators are eyeing action to enforce rules that require influencers to disclose when they are being compensated by brands to promote their wares. And brands themselves are grappling with fake followers and brand safety concerns.
Ad fraud, in all of its many forms, is one of the biggest threats to the digital ad industry – and perhaps its biggest.
By the most pessimistic of estimates, advertisers are losing upwards of a third of their digital ad spend to fraud despite the fact that all the major players in the industry have been trying to stamp it out for years.
Have we reached peak influencer marketing?
With major brands like Unilever increasingly scrutinizing influencers over fake followers, and platforms like Twitter getting more aggressive about removing bot accounts, the answer to that question just might be yes. But that doesn’t necessarily mean that we have reached peak influencer.