When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world’s biggest search engine. The potential conflicts the deal could create were huge.
One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat’s woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?
Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.
Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Yesterday, Google announced that it is acquiring Zagat, a company whose name has become synonymous with printed restaurant guides. By size, the acquisition is likely nowhere near Google’s largest.
As observed by TechCrunch, it appears that the acquisition price was under $66m.
But Google’s Zagat acquisition has created quite a lot of buzz, and for good reason: this could arguably be Google’s most problematic and challenging acquisition ever.