Twitter’s new Promoted Tweets ad platform may be new, but it’s already gotten top ratings from advertisers. Online investment brokerage Zecco announced Promoted Tweets has increased the company’s engagement rates on Twitter by as much as 300%. Why is the company so pleased?
According to Zecco CEO Michael Raneri, it has to do with engaging Twitter users:
“I think it’s one of the first online brand engagement opportunities out there.”