Branded apps: Should they be free or paid?

The sheer volume of applications available in the mobile space guarantees that most of them will fail. Before brands dip their toe in the water of branded apps, they have an important question to ask. Do free apps make sense?

That question was a big topic of discussion at the Digiday:APPS
conference in New York on Wednesday. Emcee Chris Cunningham of Appsavvy
declared that within the next year we will see “Darwinism of the app
space” as hordes of applications die off from lack of use.