We repeatedly hear about the death of email but yet it’s traditionally one of the best ways to connect with your customer. By adding the traction of social media, the value of both communication channels with receive a boost.
Experian recently released a new infographic to highlight the best ways to use various social channels in your email and which ones get the most traction.
Though it’s the newest platform, Pinterest appears to be a big winner. Those emails promoting it get higher open and click rates than those for Facebook and Twitter as well as getting 24.7% more unique clicks than other non-social-promotion emails.