There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Articles on tech, media and telecoms
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
The Creative Passport is a blockchain startup founded by musician Imogen Heap and described on its website as a “personalised ID for music makers, where they can access, update and manage information about themselves and their works, and share it with others.” We caught up with CEO Carlotta De Ninni to find out more about […]
Chris George is SVP Product Management at Somo – a global digital product agency that has worked with the likes of HSBC, Vodafone, and Skoda. We caught up with him to find out how the pandemic has impacted his work.
What’s happening in the world of adtech since the coronavirus crisis hit? We caught up with Michael Nevins, CMO at Smart Adserver, to find out.
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
At Econsultancy we’ve been talking to marketers about how they have adapted in the last couple of months. With brand safety and transparency in advertising the subject of much discussion at the moment, we caught up with Tony Marlow, CMO at Integral Ad Science, to get the inside track.
Michalis Michael is CEO of Digital MR, a company that uses AI in market research and consumer insight. We caught up with Michael to learn how he and his team are responding to the Covid-19 pandemic.
We’ve been catching up with marketers to find out how they and their organisations have adapted to the Covid-19 pandemic. Today it’s the turn of Hubspot’s EMEA Managing Director, Christian Kinnear.
The new age of audio: What does it mean for advertising?
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
Super apps: How the rest of the world is following in China’s footsteps
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Stats on tech, media and telecoms – explore the ISD
The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.