Technology, Media and Telecoms

The latest marketing best practice, trends, case studies and statistics on the technology, media and telecoms  sectors

2021 Digital Trends – Media, Entertainment & Telecoms Industry

‌This report explores topics including: the impact of the 5G network on the current media landscape, customer experience (CX), data management, and the challenges that must be overcome for organisations to succeed. It looks at how investing in marketing technology and CX management can help unlock new opportunities, such as 5G, while also creating competitive differentiation.

Articles on tech, media and telecoms

RainFocus CEO JR Sherman on the biggest shift in experiential marketing since ‘the late nineties’

RainFocus is a ‘unified events and marketing’ platform that enables companies to integrate ‘events’ into their martech stack and their customers’ journeys. I recently spoke with the company’s CEO, JR Sherman, to discuss his industry, the impact of the pandemic and “navigating the most significant advancement in experiential marketing since the internet was embraced in […]

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Digital advertising in 2022: What do the experts predict?

Looking to 2022, we’ve collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising. From first-party data and retail media, to ad creative and upper-funnel campaigns, the list is dominated by the ongoing challenges created by Covid-19, changing views on privacy, and […]

nikki hawke

Hivestack’s CMO on the benefits of digital out-of-home

Nikki Hawke is the Chief Marketing Officer of Hivestack – a global ad tech leader in programmatic digital out of home (DOOH) advertising. We caught up with Hawke to find out more about her role, the benefits of programmatic DOOH, and why she believes it should be a key part of a wider omni-channel strategy. […]

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What are Facebook’s new smart glasses and the metaverse?

Since the discontinuation of Google Glass back in 2015, the wearables market has focused on smartwatches and fitness trackers. In 2021, however, a new pair of smart glasses – created by Facebook in partnership with Ray-Ban – could usher in a new era of mainstream wearable technology. But will it take off, even amid privacy […]

sunny bhurji
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Sky TV’s Marketing Director on innovating in the SVOD market

Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time.  In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]

Latest reports

Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’

 ‌ Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.

The new age of audio: What does it mean for advertising?

 ‌ This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

mobile phone in hand

Super apps: How the rest of the world is following in China’s footsteps

 ‌ WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.

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Stats on tech, media and telecoms – explore the ISD

 ‌ The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.

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