Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of the digital marketing industry is ‘conversational’.
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
Today’s ‘Day in the Life’ features Ruth Rowan, the CMO of global technology services company, NTT Ltd. Here’s more on Ruth’s role, along with some of her predictions and advice for the future.
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate – a creative marketing and talent representation agency – Luka Zak and Joshua Brandon. Here’s some insight into their company, and how their day-to-day working lives have been impacted by the Covid-19 pandemic.
Guy Kawasaki popularised the term ‘evangelist’ whilst at Apple in the 1980s, helping to promote the Macintosh. Today he is chief evangelist at online design tool, Canva. We asked him what his average day looks like. Here’s what he had to say…
Today’s ‘Day in the life’ features Elizabeth Tweedale, CEO and founder of Cypher, an EdTech startup dedicated to teaching children how to code. Elizabeth explains how she has navigated working life throughout the pandemic, and how it has impacted her sector overall.
Jenny Stanley is Founder and Managing Director at creative technology studio, Appetite Creative Solutions, a creative technology studio. Stanley explains how the Covid-19 pandemic has impacted her day-to-day working life, and how it is steering wider trends within the industry.
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility. Adopting the right technology has […]
Today’s ‘Day in the Life’ features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and “urban guide to the countryside” for women outside of London. Here’s what she had to say about her day-to-day role and the impact of Covid-19.
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.
