Technology, Media and Telecoms

The latest marketing best practice, trends, case studies and statistics on the technology, media and telecoms  sectors

Latest reports

Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’

 ‌ Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.

Articles on tech, media and telecoms

How social media platforms are helping small businesses amid Covid-19

With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]

Marketers on the new normal: Tony Marlow, CMO, Integral Ad Science

At Econsultancy we’ve been talking to marketers about how they have adapted in the last couple of months. With brand safety and transparency in advertising the subject of much discussion at the moment, we caught up with Tony Marlow, CMO at Integral Ad Science, to get the inside track.

The new age of audio: What does it mean for advertising?

 ‌ This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

mobile phone in hand

Super apps: How the rest of the world is following in China’s footsteps

 ‌ WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.

Econsultancy's Internet Statistics Database - Technology, Media and Telecoms, Nintendo Switch, streaming, TV, music

Stats on tech, media and telecoms – explore the ISD

 ‌ The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.

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B2B - Econsultancy's Internet Statistics Database