Programmatic TV advertising: Key benefits and challenges
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
What is the future of augmented reality?
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
The rise of programmatic outdoor: What advertisers need to know
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’
Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.
Facebook ad boycott: cancel culture is not corporate social responsibility
Some observers are expressing skepticism about brands’ motives for boycotting Facebook advertising.
How an enhanced site search experience helped Three navigate the coronavirus pandemic
Jon Buss, MD at Yext, shares how site search is serving Three’s customers during the pandemic.
A day in the life of… Carlotta De Ninni, CEO at The Creative Passport
The Creative Passport is a blockchain startup founded by musician Imogen Heap and described on its website as a “personalised ID for music makers, where they can access, update and manage information about themselves and their works, and share it with others.” We caught up with CEO Carlotta De Ninni to find out more about […]
A day in the life of… Chris George, SVP Product Management, Somo
Chris George is SVP Product Management at Somo – a global digital product agency that has worked with the likes of HSBC, Vodafone, and Skoda. We caught up with him to find out how the pandemic has impacted his work.
Marketers on the new normal: Michael Nevins, CMO at Smart AdServer
What’s happening in the world of adtech since the coronavirus crisis hit? We caught up with Michael Nevins, CMO at Smart Adserver, to find out.
How social media platforms are helping small businesses amid Covid-19
With companies of all sizes under threat due to the impact of coronavirus, social platforms are introducing new features specifically to help small businesses survive through the pandemic. Here’s more on what platforms are doing, and how the new features work. Facebook launches Shops Facebook has announced the launch of Shops, a new feature that […]
As coronavirus crisis hits media, brands should reconsider the PESO model
I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media. […]
Marketers on the new normal: Tony Marlow, CMO, Integral Ad Science
At Econsultancy we’ve been talking to marketers about how they have adapted in the last couple of months. With brand safety and transparency in advertising the subject of much discussion at the moment, we caught up with Tony Marlow, CMO at Integral Ad Science, to get the inside track.
Marketers on the new normal: Michalis Michael, CEO at AI market research firm, DigitalMR
Michalis Michael is CEO of Digital MR, a company that uses AI in market research and consumer insight. We caught up with Michael to learn how he and his team are responding to the Covid-19 pandemic.
Marketers on the new normal: Hubspot’s Christian Kinnear
We’ve been catching up with marketers to find out how they and their organisations have adapted to the Covid-19 pandemic. Today it’s the turn of Hubspot’s EMEA Managing Director, Christian Kinnear.
The new age of audio: What does it mean for advertising?
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
Super apps: How the rest of the world is following in China’s footsteps
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.
Real-time email personalisation campaign delivers 44% sales boost for Mobiles.co.uk
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Broadcaster saves hours of admin with innovative digital audio solution
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
Swansea City FC’s content-rich app enhances global fan engagement
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Stats on tech, media and telecoms – explore the ISD
The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.
