Technology, Media and Telecoms

The latest marketing best practice, trends, case studies and statistics on the technology, media and telecoms  sectors

Articles on tech, media and telecoms

The customer experience challenge

How BMW, Direct Line Group and O2 are rising to the customer experience challenge

On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.

RS offices (electrocomponents)

The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.

The top half of Earth, showing much of Asia and Australia lit up interconnecting lights.

Amazon in Asia-Pacific: A 2020 update

Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.

The changing face of social content

This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.

Latest reports

Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’

 ‌ Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.

The new age of audio: What does it mean for advertising?

 ‌ This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

mobile phone in hand

Super apps: How the rest of the world is following in China’s footsteps

 ‌ WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.

Econsultancy's Internet Statistics Database - Technology, Media and Telecoms, Nintendo Switch, streaming, TV, music

Stats on tech, media and telecoms – explore the ISD

 ‌ The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.

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