Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.
The new age of audio: What does it mean for advertising?
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become.
It’s 2019 at time of writing, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches.
Digital Shift Q3 2019: the martech landscape
Technology platforms are playing an increasingly scaled and central role in marketing capability.
In this chapter of the Digital Shift Q3 2019, we look at the latest research into how the martech landscape is evolving and how marketers can make smart decisions about technology integration.
Research, Trends and Best Practice
1. Foreword from Adobe The time for transformation is now. Consider the data in this report as one more sign that current business models aren’t just under pressure, they’re under threat of failure. The 2017 Trends and Priorities in Media and Entertainment report from Adobe and Econsultancy overwhelmingly points to the fact that media and […]
1. Foreword by Adobe John WattonSenior Director, MarketingAdobe The battleground for customer loyalty has moved from the tangible to the intangible. From products and services to experiences and ease of access. It’s why Spotify has become more than a streaming service, why Swisscom offers a digital experience that adapts to customers in real time, and […]
Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]
"Globally, 39% of Generation Z say they go directly to social media for information on news and current affairs"
The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Webinar: Digital Advertising
This Econsultancy trends webinar looks at some of the key developments in digital advertising. With programmatic now fully implemented into most media strategies, it also explores some of the new practices and trends shaping the industry.
From the Blog
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
2010 marked the launch of Instagram. It was also the year that Byron Sharp released “How Brands Grow”.
Benchmark your company's digital performance
See how your organisation’s digital performance measures up compared to others in the technology, media and telecoms sectors, with the Performance Benchmarks tool. You can search, save and export sector-specific metrics from sign-up rate to Twitter posts per day.