Technology, Media and Telecoms

The latest marketing best practice, trends, case studies and statistics on the technology, media and telecoms  sectors

verizon offices

Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?

By some estimates, cordcutting is collectively costing cable companies more than 10,000 subscribers a day and there’s no end in sight to the trend.

So American telecom giant Verizon is doing what some observers have long speculated cable providers would eventually have to do: break the bundle.

Latest reports

Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’

 ‌ Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.

Articles on tech, media and telecoms

Marketers on the new normal: Mulenga Agley, Founder of Growthcurve

Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]

A day in the life of… Mykim Chikli, CEO, Performics UK

Mykim Chikli is CEO at Performics UK. She admirably begins her average day with yoga at 5.30am! But what else does Chikli need to excel in her role? Let’s find out…. Please describe your job: What do you do? My job is really interesting. I spend majority of my time building the Performics culture and […]

Lindsay Turner, Spark Foundry high res

A day in the life of… Lindsay Turner, CEO, Spark Foundry

Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]

What do the new Ofcom proposals mean for social media marketing? We ask some social media experts

The UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content.

We caught up with some social media professionals to get their reaction…

Articles on tech, media and telecoms

What do the new Ofcom proposals mean for social media marketing? We ask some social media experts

This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]

A day in the life of Jean-Philippe Baert, CEO of Mention

Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]

A day in the life of… Mark Douthwaite, AI Engineer at Peak

Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]

The new age of audio: What does it mean for advertising?

 ‌ This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

Articles on tech, media and telecoms

A day in the life of… Nick Mason, CEO and founder of Turtl

Turtl is content creation software that lets marketers easily create interactive content such as reports and handbooks. We caught up with Nick Mason, founder and CEO, to find out what skills he needs in his role and if he has any advice for new marketers. Please describe your job: What do you do? I am […]

Voice in 2020 is (still) not about search

Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.

mobile phone in hand

Super apps: How the rest of the world is following in China’s footsteps

 ‌ WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.

APAC

Stats on tech, media and telecoms – explore the ISD

 ‌ The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.

Dive into our topic hubs

B2B