Technology, Media and Telecoms Marketing

The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250

The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.

The top half of Earth, showing much of Asia and Australia lit up interconnecting lights.

Briefing Ecommerce

Amazon in Asia-Pacific: A 2020 update

Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.

Briefing Instagram

The changing face of social content

This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.

Blog Innovation and Trends

Ecommerce Quarterly Q3: Tech platforms innovate as coronavirus fuels ecommerce

A running theme in Econsultancy’s Ecommerce Quarterly Q3 report is the acceleration of online shopping since the coronavirus pandemic began, and how tech platforms are introducing new features accordingly.

Blog Mobile

Why now is the time to invest in programmatic OOH

Out of home (OOH) advertising has been one of the hardest-hit channels during the pandemic – but significant recovery is forecast for next year. Jean-Christophe Conti, CEO of VIOOH, a global marketplace for out of home, explains why he believes programmatic OOH will be key to this recovery and to the future of the medium.

Blog Influencer marketing

Four things that marketers need to know about Reels, Instagram’s answer to TikTok

After months of anticipation, Instagram has launched its short-form video feature Reels on a global stage. Here are four things marketers need to know – including which brands are already doing well on Reels and why the timing could be perfect for Instagram.

Blog Advertising

Does the Better Health campaign strike the right tone, and how might a junk food ban impact the ad industry?

The UK government has announced plans to ban the advertising of junk foods online and on television before the 9pm watershed. At the same time, the government also suggested that it is considering a blanket ban on all online advertising of sweets and fast food.

Blog Advertising

A day in the life of… Tony Whittingstall, Global COO at FirmDecisions

Tony Whittingstall is Global COO at FirmDecisions, the marketing contract compliance specialist. With so much upheaval amongst budgets and planning, we found out what auditing looks like now.

Blog Digital Transformation

The digital transformation of media: How laggard advertisers lost out in the pandemic

With digital advertising spend set to overtake traditional for the first time this year, there is no longer any debate on where the future of advertising lies. But many large advertisers are yet to transform their approach, being still beholden to an old model of media buying. This means they lack access to advertising data, […]

Animal Crossing New Horizons title screen on Nintendo Switch

Blog Social

The Animal Crossing phenomenon: More than just good timing

If, like me, you’re a 20-to-30-something with too much spare time on your hands, the chances are you may have been playing a lot of Animal Crossing over the last three months.

Briefing Programmatic

Programmatic TV advertising: Key benefits and challenges

There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.

Briefing Customer Experience

What is the future of augmented reality?

Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.

Briefing Geo-targeting

The rise of programmatic outdoor: What advertisers need to know

The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.

‌ This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.

Read the briefing