Programmatic TV advertising: Key benefits and challenges
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
By some estimates, cordcutting is collectively costing cable companies more than 10,000 subscribers a day and there’s no end in sight to the trend.
So American telecom giant Verizon is doing what some observers have long speculated cable providers would eventually have to do: break the bundle.
What is the future of augmented reality?
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
The rise of programmatic outdoor: What advertisers need to know
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Digital Shift Q1 2020 Chapter 4 – The rise of ‘super apps’
Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.
Marketers on the new normal: Mulenga Agley, Founder of Growthcurve
Econsultancy usually runs a feature titled ‘A day in the life’, which has recently taken on a slight feeling of the absurd. The typical day now looks a lot different. So, we’ve changed our approach and are asking marketers what their work looks like now. We start with Mulenga Agley, Founder of Growthcurve. Please describe […]
How coronavirus is impacting the music industry
As with many sectors, music and live entertainment have been severely impacted by the global coronavirus pandemic.
A day in the life of.. Karolina Namyslowski, Senior Creative at amp, audio branding agency
This week’s industry figure works at amp, an audio branding agency. Karolina Namyslowski is undoubtedly the first person we have featured who plays piano, has a degree in Musicology, Music Informatics and Cultural Studies, and works in an office with a wire-haired dachshund puppy. If that’s not enticement to read on, I don’t know what is. […]
A day in the life of… Amy Barzdukas, Executive Vice President and CMO at Poly
Everybody reading this has probably used a conference phone, but what’s it like to market them? Luckily for you, today’s ‘day in the life’ features the CMO of Poly, Amy Barzdukas. Let’s get into it… Please describe your job: What do you do? I am responsible for Poly’s global marketing strategy and execution and ensuring […]
A day in the life of… Mykim Chikli, CEO, Performics UK
Mykim Chikli is CEO at Performics UK. She admirably begins her average day with yoga at 5.30am! But what else does Chikli need to excel in her role? Let’s find out…. Please describe your job: What do you do? My job is really interesting. I spend majority of my time building the Performics culture and […]
Coronavirus: amidst conference postponements, some events are going virtual – but will they work?
From Advertising Week Europe to Cannes Lions Festival of Creativity, Mobile World Congress to Google I/O, many of the marketing and technology industry’s biggest conferences have either been postponed, cancelled or are looking distinctly uncertain as countries and cities move to clamp down on the spread of coronavirus.
A day in the life of… Lindsay Turner, CEO, Spark Foundry
Lindsay Turner is CEO of media agency Spark Foundry, part of Publicis. We caught up with her to ask about her typical day, and the demands on her time and skillset. Please describe your job: What do you do? I’m the agency CEO. It is a very wide reaching role from working with clients, to […]
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The bullish AR, voice & chatbot predictions that didn’t come to pass by 2020: stats
The marketing world is no stranger to making predictions – some conservative, others more ambitious – about what our industry, and the behaviour of consumers, will look like in the future.
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
The UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content.
We caught up with some social media professionals to get their reaction…
A day in the life of… Gavin Flood, Senior Marketing Director, EMEA & APAC at AdRoll
Gavin Flood is Senior Marketing Director, EMEA & APAC at AdRoll. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role at AdRoll and his career so far. Please describe your job: What do you do? […]
A day in the life of… Nicole Alvino, Co-founder and CSO at SocialChorus
SocialChorus is a workplace communications platform on a mission to ‘help companies work as one’. Nicole Alvino is co-founder and CSO, and tells us about what her role entails, who inspires her, and what she has learnt from her career (including some dramatic stuff in her first job at Enron). Please describe your job: What […]
A day in the life of… Samantha Sawyer, CCO at B2B music services company 7digital
Having worked at a major city law firm, Polygram and the BBC, Samatha Sawyer now sits on the senior leadership team at 7digital, a B2B music services company. We asked Sawyer what her job entails and got the inside scoop on music licensing and digital services. Please describe your job: What do you do? I […]
What do the new Ofcom proposals mean for social media marketing? We ask some social media experts
This week, the UK Government has proposed giving the Office of Communication (Ofcom) the necessary powers to regulate social media companies; specifically focusing on harmful content being posted to websites that allow the sharing of user-generated content. In a response to consultations over the Online Harms White Paper released last April, the UK government will […]
A day in the life of Jean-Philippe Baert, CEO of Mention
Jean-Philippe Baert is a veteran of the martech industry now heading up a social media monitoring and publishing platform from Paris. Baert let’s us in on his daily routine and shares some of his wisdom from his time marketing to marketers. Please describe your job: What do you do? I’m the CEO of Mention, a […]
Six mobile marketing alternatives to QR codes
The QR code, that infamous fad of the early 2010s, will probably never have a marketing renaissance.
A day in the life of… Mark Douthwaite, AI Engineer at Peak
Mark Douthwaite is an AI engineer at Peak, a start-up which works within retail and ecommerce, adapting AI to solve supply chain issues with the likes of ASOS, Footasylum, Fred Perry and Morrisons. So, let’s hear what Douthwaite does every day, and see if he can cut through the hype and explain the true power […]
Digital marketing in China: What are the key trends?
Understanding China’s internet and marketing landscape is no longer just the preserve of ‘China-watchers’ or entrepreneurs who want to start up a business in China.
The new age of audio: What does it mean for advertising?
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
A day in the life of… Nadim Sadek, CEO of brand management platform Proquo Ai
We have something of a standout candidate in today’s ‘Day in the Life’.
To obtain first-party location data, companies need to adapt to Android 10 and iOS 13
Location data is a valuable commodity and its value is only increasing as the war on cookies intensifies and some marketers embrace it as a “cookie for the real world”.
A day in the life of… Nick Mason, CEO and founder of Turtl
Turtl is content creation software that lets marketers easily create interactive content such as reports and handbooks. We caught up with Nick Mason, founder and CEO, to find out what skills he needs in his role and if he has any advice for new marketers. Please describe your job: What do you do? I am […]
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How the BBC is setting the bar for creative outdoor advertising
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Why the 2010s were a “decade of duality” in marketing and advertising – and what needs to change
2010 marked the launch of Instagram. It was also the year that Byron Sharp released “How Brands Grow”.
Reading between the lines in Mark Zuckerberg’s predictions and priorities for the 2020s
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s.
Super apps: How the rest of the world is following in China’s footsteps
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.
Real-time email personalisation campaign delivers 44% sales boost for Mobiles.co.uk
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Broadcaster saves hours of admin with innovative digital audio solution
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
Swansea City FC’s content-rich app enhances global fan engagement
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
Stats on tech, media and telecoms – explore the ISD
The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.