Provider of global economics data optimises content and addresses indexation issues with scalable SEO solutions
CEIC partnered with Impression to optimise its web pages and increased traffic by 78.45%
ITV Hub update increases monthly active users by 19%
TV network partnered with Candyspace to alter its user interface and make it easier for viewers to access content across different platforms.
E-health site increases search visibility with data-driven content campaign
Zava worked with Peak Ace to engage German consumers with information and advice on relevant but unexplored health topics
VMware Tanzu increases its brand awareness through Diversity, Equity, and Inclusion campaign
Just Drive Media, VMware Tanzu’s agency of record, created a LinkedIn Live panel series that highlighted the brand’s commitment to DEI, boosting organic engagement and positive sentiment
A day in the life of… Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd
Preschern reflects on ABM methodology, the B2B customer buying cycle, marketing’s role at the top table, and the outlook for marketers in a tough economic moment.
The changing CTV landscape
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
Chatbot evolution: Intercom and Yext on moving beyond human-in-the-loop customer service
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Customer service and generative AI: a uniquely transformational moment for the industry
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
TripleLift’s Sonja Kristiansen on commerce media, CTV and first-party audiences
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
A day in the life of… Sarah Keller, Chief Global Enterprise Officer at Global Message Services
Sarah Keller is the Chief Global Enterprise Officer at Global Message Services (GMS), a messaging platform that provides enterprise solutions in SMS, WhatsApp, push notifications and chatbots, amongst other channels. We asked Keller about the value of messaging for customer engagement, how brands can ensure consumer privacy, and the opportunities afforded by automation. Tell me about […]
The CTV ecosytem may soon have its ‘year of mobile’
Quantcast VP EMEA Matt White discusses the growth of connected TV, and draws parallels with a time before Facebook went mobile and the mobile ecosystem exploded.
A year in web3: a reckoning for NFTs and the metaverse
This briefing is part of our Digital Transformation Monthly 2022 in Review, which looks back over the trends that defined the past year and considers how they might impact the year to come.
Internet Statistics Compendium: Technology, Media and Telecommunications
A collection of the most recent statistics and market data on online marketing, ecommerce, the internet and related digital media, drawn from Econsultancy’s Internet Statistics Database. Aimed at marketers looking for benchmarking stats, evidence for use cases or persuasive figures for procuring investment.
