Jenny Stanley is Founder and Managing Director at creative technology studio, Appetite Creative Solutions, a creative technology studio. Stanley explains how the Covid-19 pandemic has impacted her day-to-day working life, and how it is steering wider trends within the industry.
In light of recent global events, digital commerce has become the main route to market. However, many businesses are accustomed to one technology stack that rules everything, an ecommerce platform that stays for four or five years. Today this is not the case. There is a need for greater agility. Adopting the right technology has […]
Today’s ‘Day in the Life’ features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and “urban guide to the countryside” for women outside of London. Here’s what she had to say about her day-to-day role and the impact of Covid-19.
Business advisor and experienced Chief Marketing Officer, Ben Rhodes, shares his approach to transformation, and seizing growth opportunities, in our new digital world.
On the final day of the Festival of Marketing 2020, acting features editor for Marketing Week, Charlotte Rogers, chaired a panel with guests Kimberley Gardiner, VP & CMO of Mitsubishi Motors; Karen Scott, Senior Innovation Director at Future Brands PepsiCo; and Andrew Garrihy, Global Chief Brand Officer at Huawei.
What has it been like to work within the world of online gaming during the past few months? We spoke with Funda Yakin, Director of Media and Market Development at InnoGames, to find out.
On day two of the Festival of Marketing, Zone CEO Roy Capon chaired a panel with guests Michelle Roberts, Group Marketing Director at BMW UK, Mark Evans, Managing Director of Marketing and Digital for Direct Line Group, and Tete Soto, Transformation Director for O2. Each panellist explored how their company is responding to the customer experience challenge of a pandemic.
The theme for Day Two of the Festival of Marketing 2020 is ‘Delivering for Customers’. In the third session of the morning, Nina Bibby, Chief Marketing Officer at O2 delivered an insightful talk about how O2 navigated the coronavirus lockdown while putting the customer and their experience first.
The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top three priority (PWC, Aug ’20). Econsultancy asked Guy Magrath, former Chief Digital Officer (CDO) at Electrocomponents plc, to summarize the recent digital transformation of Electrocomponents, the impacts of such a transformation, and most importantly how it was done and the role he played at the time as the company’s CDO.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and covers changes to social content, from stories to AR and live video.
There is currently a thirst in the industry for a solution to bridge the gap between television advertising and online advertising.
Augmented reality (AR) is quickly becoming one of the most interesting technologies in the digital space.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Shift explores the impact of horizontal innovation as rapidly growing apps like Uber pivot into an increasing number of new markets from freight to finance.
This briefing explores the developments behind the “audio renaissance”. How new audio media like podcasting changed what listeners have come to expect from audio advertising and why these new ad formats are believed to be so effective. It also looks at the challenges around audio advertising and the solutions that are being created to try and address them.
WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China.
Mobile phone retailer Mobiles.co.uk works with Kickdynamic to automate emails whose content could be personalised in real time, achieving a 44% increase in email sales and 21% increase in mobile engagement.
Digital agency Amido develops audio-to-text solution that reduced time spent on administrative tasks and allowed sales teams to focus on commercial opportunities.
The football club, looking to enhance engagement on both match days and non-match days, develops an app that keeps fans updated and that can hold game tickets.
The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.
