Technology, Media and Telecoms

The latest marketing best practice, trends, case studies and statistics on the technology, media and telecoms  sectors

Digital Shift on tech, media and telecoms

Tech, Media and Telecoms Case Studies

Articles on tech, media and telecoms

Ad targeting illustration featuring a large magnet pulling hearts, likes and money towards it. One person is sitting in the bend of the magnet with a laptop, another is standing next to it with a bow and arrow. Another is nearby with a clipboard. Images of a clock, a target with an arrow in it, and a video play icon surround the magnet.

The contextual advertising boom: What is it, and how can brands take advantage?

In an increasingly privacy-conscious web, contextual ad targeting is having a moment. Discussion website and self-proclaimed ‘front page of the internet’, Reddit, recently announced the acquisition of Spiketrap, an audience contextualisation company. As well as further building out Reddit’s advertising offering, the move to acquire Spiketrap highlights Reddit’s intention to capitalise on advertising that matches […]

A pale-skinned avatar with brown hair and glasses, wearing colourful pink, blue, purple and green clothing, hovers in front of a giant BMW iX which is floating at a slant. The two are suspended amidst a psychedelic landscape of strange shapes and jungle-like plants.

A metaverse reality check: What role for brands?

Many companies are eager to explore investments in the metaverse, but what is the best way to go about this? We conclude our three-part series, ‘A metaverse reality check’, by looking closely at the practical considerations behind metaverse investment, and consider what some major brands have been doing in this space.

Econsultancy's Internet Statistics Database - Technology, Media and Telecoms, Nintendo Switch, streaming, TV, music

Stats on tech, media and telecoms – explore the ISD

 ‌ The Internet Statistics Database contains over 500 global charts and statistics related to the technology, media and telecoms sectors, for you to browse, save and export.

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