Shawn Collins has published some useful tips for affiliates to maxime their commissions during the Christmas period.

The tips, published on Collins’ blog, come from Performics and the e-tailing group.

Here are their ten tips to reach and convert holiday shoppers:

  • Centralize and prominently position free shipping offers: shoppers flock to these.
  • Create a sense of urgency: remind shoppers of the number of days until Christmas.
  • Create a suggestions page: provide gift recommendations segmented by price/recipient.
  • Inspire impulse holiday purchasing: showcase top sellers, editor’s favorites, etc.
  • Make finding merchants and merchant offers simple: visibility leads to conversion.
  • Aggressively promote sale offers: segment deals by percentage/dollar off, just added sales, soon to expire sales, etc.
  • Remember last minute shoppers: highlight gift certificates during final shopping days.
  • Ensure timely delivery: note stock status/shipping availability at merchant/product level.
  • Support the brand: provide shoppers with comprehensive contact information, including FAQ locations and store-based information.
  • Think long term: collect email opt-ins for future alerts, newsletters, etc.

Further Reading:

Affiliate Marketing Networks Buyer’s Guide (2006)