The founder of the category-defining D2C sofa company discusses how the shift to ecommerce has forced companies to innovate, to find new ways to reach and interact with their customers.
Latest from Econsultancy
Partnerships management platform Impact recently acquired unicorn status after raising $150m in a funding round that took its value to $1.5bn. Here we catch up with Ross Negus, Enterprise Account Executive at Impact, to find out what life is like as a unicorn, and why the partnership economy is a growing opportunity for brands today. […]
“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]
The real estate industry is transforming and there are a host of opportunities that brands in the sector can grasp to stay ahead of the competition.
The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia. How is ecommerce in Asia-Pacific changing in the wake […]
Susan Vidler is the Global Chief Research Officer at consumer insight and market research company, Toluna. We recently spoke with Susan about the importance of brand voice and why, more than ever, brands must demonstrate their true meaning in order to appeal to consumers. Here’s what she had to say, along with her thoughts on […]
The online share of food shopping in the UK was 5.4% in February 2020 according to the ONS. By February 2021, this had risen to 14.7%. However, once restrictions were eased and vaccines were rolled out more widely, online growth was negative as grocery shopping habits shifted back to brick-and-mortar. This stats roundup includes figures […]
D2C models allow for product innovation and closer relationships with consumers. But CPG brands need to get their value propositions right and connect front- and back-end technology.