It’s a relatively brief but interesting roundup this month, with India featuring heavily.
Reports from Google, YouGov and Unicef all provide interesting reading. Remember to check out Econsultancy’s Internet Statistics Compendium for more.
58% of Chinese consumers have boycotted a brand following a scandal
Cover ups and product recalls are the top reasons given for brand boycotts in China, according to a recent YouGov report.
Of the 58% in China who have boycotted a brand, 53% said they still do not use it and only 4% went back and used it as much as before.
The report shows how scandal can affect brand reputation. The chart below maps Samsung’s ‘buzz’ score and ‘consumer impression’ in the weeks after Galaxy Note 7 handsets were reported as fire hazards.
Only 29% of Indian internet users are female
Unicef has published ‘The state of the World’s Children 2017: Children in a Digital World‘. Amongst many findings, the report reveals a ‘digital gender gap’ in India, where only 29% of internet users are female.
Nine out of 10 unconnected young people live in Africa, Asia and the Pacific
The same Unicef report states that “nearly 9 out of 10 of the young people (aged 15–24) currently not using the internet live in Africa or Asia and the Pacific.”
However, it’s clear that low-income countries see a big disparity in youth access to the internet. In Asia-Pacific, the chart below shows a relatively low proportion of children get online in countries such as Indonesia (<20%) compared with Japan (>80%).
In Bangladesh, where fewer than 5% of children under 15 use the internet, Unicef cites the challenges of “poor quality connectivity.. likely compounded by high data costs”.
89% of car sales in India influenced by online research
Back to India, where a Google and Kantar TNS study has revealed 89% of car sales in India are influenced by online consumer research and video consumption.
This proportion is up from 75% in 2016. The “Drive to Decide” report states that the proportion of consumers using online video in the buying process leapt to 80% in 2017 from 43% in 2016.
Videos consumed are those that provide information on:
- vehicle safety tests (41%),
- the technology and features of the car (41%),
- performance (38%),
- and customer reviews (33%).
More from Economic Times India.
India top country for mobile data consumption
CEO of the national Institute for Transforming India, Amitabh Kant recently tweeted that India it the number one country for mobile data consumption.
Amazing! With 150 cr gigabytes per month of mobile data consumption India is now world’s no 1 mobile data consuming country. It’s mobile data consumption is higher than USA & China’s mobile data consumption put together.
— Amitabh Kant (@amitabhk87) 22 December 2017
Whilst the data is not referenced, November’s Ericsson Mobility Report stated that monthly data traffic is expected to grow 11 times on mobile phones and five times on smartphones by 2023. The report shows India had 1,185 million mobile subscriptions by end of September 2017
LTE will account for more than 60% of the total subscriptions in the country by 2023 compared to the 12% LTE subscriptions in 2017.
More from Economic Times India.
SE Asia’s internet economy has hit $50bn
Southeast Asia’s internet economy will reach $50bn in 2017, according to the e-Conomy SEA Spotlight 2017 report, by Google and Temasek.
The SE Asia internet economy has the potential to exceed $200bn by 2025, thanks to current growth (CAGR) of 27%.