This month’s best APAC digital marketing stats is a bit different, picking out some of the highlights of Mary Meeker’s annual trends presentations.
China is the focus, with a few Indian stats thrown in, too. See the full Mary Meeker trends doc here.
My colleague, Jeff Rajeck, has also picked out three important APAC takeaways from Meeker’s trends. Read his analysis here.
Number of internet users in India increased 40% YoY in 2016
The umber of internet users in India has seen 40% year-on-year growth, up from 277 million to 355 million in June 2016. That represents 27% of the entire Indian population online in 2016, up from 22% in 2015.
Source: IAMAI, UN Population Division, Worldometer
Wireless data consumption in Indian up 900% YoY
Such growth in internet users in India is no doubt set to quicken if one looks at the trend for wireless data consumed in the country, via mobile.
The chart below shows total monthly wireless data consumed in India increasing ninefold from March 2016 to March 2017. This rise is attributable to a fall in cost of access to mobile data.
Source: Reliance Jio, Bharti Airtel, Reliance Communications, Vodafone India
Amazon SKUs and sellers in India treble YoY
The final frankly staggering chart I’ve picked out from Meeker’s Indian trends shows the expansion of Amazon in the country.
SKUs on Amazon India have trebled from September 2015 to September 2016 (more than 80 million). Sellers have also trebled, now at 120 million.
Amazon is ensuring its growth in the country is smooth by rapidly scaling up its fulfillment centres. In 2016 these number 25, up from just six in 2014.
Source: Barclays Research, Amazon, MWPVL
In China, mobile overtakes TV for time spent
To China now, and in 2016 time spent on the internet represented 55% of average daily media consumption.
Daily minutes spent on mobile internet eclipsed daily TV watching for the first time.
Source: Zenith Optimedia
China ecommerce is up 24% YoY
Ecommerce continues its strong growth in China.
- Total ecommerce GMV was up 24% YoY in 2016
- Mobile ecommerce sales are roughly 250% higher than desktop ecommerce sales
- Mobile ecommerce growth was still around 50% in 2016
Mobile payment volume in China more than doubles in 2016
More than $5 trillion was spent via mobile payment in 2016, more than a 200% increase on 2015.
As the chart on the right shows, AliPay and WeChat Pay are used for the lion’s share of these payments, 54% and 40% respectively.
Mobile payment is pervasive in particular for small transaction values, such as on-demand bike rental, phone charging, cheap street food and even tipping an author after reading their article online.
Newsfeed ads bring in close to $7 trillion in China in 2017
A look now at the growth in mobile advertising in China. The newsfeed ad format is booming, thanks to the penetration of Baidu, Weibo, Tencent and Toutiao.
Ads in these newsfeeds are typically personalised and obviously in a native format.
China on-demand bike sharing is booming
Bike sharing has rocketed in China’s metropolitan areas. In-bike GPS lets smartphone app users find a bike wherever it was last discarded (no stations necessary). Mobile payment via QR code means that convenience and low price has combined to draw last mile customers away from Didi.
So many are hiring bikes to get to and from public transit that the number of bike rides is fast approaching the number of private hire car rides. The total car and bike hires in China are more than hired transportation trips in the rest of the world’s countries combined.
The chart below shows monthly active user growth at around 100% in March 2017. MAUs number over 20 million, up from 5 million at the turn of the year.
A Shenzen Municipality Bike Sharing Study from April 2017 showed that in the Shenzen region each of the 530,000 available bikes is used for five trips per day (2.6 million daily trips).
Impressive monetisation of livestreaming in China
Livestreaming is massive in China, with entertainment, talkshows and social chat getting big viewing figures. Monetisation includes the purchasing of virtual gifts for influencers during chat, or to promote comments.
The chart below shows livestreaming revenue per hour outstripping other interactive media (TV, online games etc.) in 2016.
Source: Newzoo, iResearch, Questmobile
Thanks for reading. Remember to check out Econsultancy’s Internet Statistics Compendium for more.