This week’s stats roundup includes news about streaming platforms, digital skills, payment UX and more.
As always, be sure to give the Internet Statistics Database a look for further stats and insight.
42% of UK adults consider online video services to be their main way of watching TV and film
Ofcom’s ‘Media Nations 2019’ report has revealed how the UK’s media consumption habits are changing.
While traditional broadcast television still accounts for the majority of people’s viewing – the average person watched three hours and 12 minutes of broadcast television in 2018 – the medium is in decline. This figure is now 49 minutes less than in 2012, and the fall in younger viewers has been much steeper. Sixteen to 24 year olds watched an average of 85 minutes of broadcast television a day in 2018 – 15 minutes less than in 2017.
Today, 42% of UK adults say that online video services are their main way of watching television and film. And since 2017, viewing by all people of subscription video on demand and YouTube content has grown by seven minutes and six minutes respectively.
Finally, the report revealed that there are considerably more SVoD subscriptions than pay-TV subscriptions. Subscriptions to traditional pay TV services (such as Sky and Virgin Media) totalled 14.3 million in Q1 2019, whereas the total number of subscriptions to Netflix, Amazon Prime Video, NOW TV and Disney Life reached 19.1 million (up from 15.4 million in Q1 2018).
Organisations that invest significantly in digital skills and education outperform competitors
Econsultancy’s ‘How Marketers Learn’ report, which is based on a survey of 798 marketers, has revealed that investment in digital skills can prove to be hugely valuable for organisations in the long-run.
The research found that top-performing organisations are nearly twice as likely to be making significant investment in digital skills and education as their mainstream peers.
Forty-five percent of top-performing organisations say they invest significantly in digital skills, compared to just 23% of mainstream organisations. The report also states that top performers are 43% more likely than mainstream companies to say that training is their primary method of adding new skills.
88% of US consumers have bought something in-store in the past month
The results of a new DMI survey suggests that the death of brick-and-mortar retail is a myth.
When asking 1,500 US consumers to state all the ways they have purchased something in the past 30 days, 88% of their responses cited in-store purchases, compared to 59% online, and 38% on retailers’ mobile apps. What’s more, 44% of respondents purchased either mostly in the store or all in-store, while 27% of respondents shopped mostly online or all online.
Forty six percent of respondents said in-store was their favourite purchase method, while 19% said Amazon’s website and 15% retailers’ websites.
Interestingly, Amazon’s website and apps came out on top as the most popular place to find out about interesting products when people weren’t shopping in-store, ahead of social media, search engines, and email.
A lack of C-Suite support cited as the biggest barrier to digital transformation
The NTT 2019 ‘Digital Means Business’ Report has revealed that a lack of C-Suite support is hampering organisations’ digital transformation plans.
In a survey of 1,150 executives from 15 countries, just 11% of organisations said they are highly satisfied with their teams spearheading digital transformation. Overall, a lack of executive sponsorship or ownership was cited as the biggest challenge to digital plans.
This is despite the fact that three-quarters of organisations have digital transformation programmes already in place, with 49% of these being led by IT. However, just 12% of organisations are highly satisfied that planning is flowing effectively through to execution, and only 29% of respondents say there are enough collaborative efforts between departments in place.
More than half of FMCG brands’ digital marketing spend is wasted
FMCG companies are still investing big in digital marketing, however, new research from AlixPartners suggests that much of this investment is wasted.
The report, which is based on a survey of over 1,100 consumer products executives, states that digital advertising accounted for $60 billion out of the total $242 billion spent on global consumer products advertising in 2018. However, AlixPartners suggests that more than half of that digital advertising spend had either a negative return or its return was not even measured.
Despite this, leaders in the survey who identified themselves as monitoring digital ROI said they were now 70% more efficient in driving positive returns versus those beginning their digital transformation.
74% of card issuers expect SCA to contribute a negative impact on payments UX
Strong Customer Authentication (SCA) is coming into effect on 14th September, meaning that consumers will need to enter additional security authentications for online transactions over €30. However, new research from EPA suggests that organisations aren’t ready.
When asking card issuers to report on their state of SCA readiness, 17% said they are ready today out of the 75% who expect to be so by the 14th September 2019. A further 17% say they will be ready by the end of 2019.
In recent years, there has been big strides made in improving the payments experience. However, EPA’s research found that 58% of issuers agree or strongly agree that too much friction is being imposed on the payments experience with new regulations like the SCA. Twenty five percent held a neutral opinion and only 17% disagreed.
Overall, 74% of issuers expect SCA to contribute a negative impact on the user experience. The report also states that awareness among consumers and SME’s is unacceptably low, meaning communication needs to be ramped up as we approach September.
Be sure to give the Internet Statistics Database a look for further stats and insight.