There’s plenty of good stuff I’ve had to leave out, but the posts I’ve included below will bring you some new best practice, insightful opinion, and some coverage of October’s biggest events in marketing, ecommerce, big brand land and GAFA World (Google, Amazon, Facebook, Apple).
I hope you’ll enjoy the best from our myriad of authors.
There’s not much organic keyword data left. Here’s some workarounds.
And GA got a revamp in October, so what’s new? We asked the experts.
Does what it says on the tin.
Bob Fear from Virgin gives us the skinny.
Smith’s was offline for days after it found that creepy eBooks were available through its Kobo e-reader.
How retailers can increase sales with stock information and delivery deadlines.
James Gurd explains how to make the business case and begin to implement personalisation.
Who understands the principles of the magazine-like, most visual of all social networks? Ben & Jerry’s for one.
Facebook proves dismal as second screen when stacked up against Twitter.
How to improve your tweet game.
64% of social referrals to corporate websites are from LinkedIn.
SEO is D.E.A.D
Despite the danger of over simplification, Andrew Girdwood rather likes the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO. Read the piece here.
Elsewhere in the world of search:
What easy mistakes should you be watchful for?
Tink Taylor purchased items from 40 of the top online retailers in the UK and the US, marking their performance for use of email throughout the purchase journey.
From our new staff writer
Christopher Ratcliff joined the Econsultancy content team. He’s been writing about a variety of stuff, including last week’s unveiling of HMV’s completely overhauled responsive website, HMV.com.
Click the screen grab to check out Christopher’s review.
What happens after you’ve built your mobile friendly site? Christopher summarises Distilled’s Bridget Randolph and here presentation at SearchLove.
Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO.
Christopher compares these two giants of broadcasting on UX terms.
A lovely five step guide from James Gurd for personalisation in ecommerce.
Fat Face gets a new look.
Despite having an iPhone app for more than a year ASOS waited until last week to finally unveil the Android smartphone version.
Has it undone hours of learning?
It’s not all bad…
As the Guardian moved to a dot com, what effects were seen?