To bring Econsultancy readers and subscribers the best blog content from the month gone, I’ve been writing simple posts like this one (with the best of August and September also available).

There’s plenty of good stuff I’ve had to leave out, but the posts I’ve included below will bring you some new best practice, insightful opinion, and some coverage of October’s biggest events in marketing, ecommerce, big brand land and GAFA World (Google, Amazon, Facebook, Apple).

I hope you’ll enjoy the best from our myriad of authors.


Google Analytics

Eight alternatives and workarounds for missing not provided data

There’s not much organic keyword data left. Here’s some workarounds.

Which are the most significant new Google Analytics features?

And GA got a revamp in October, so what’s new? We asked the experts.

Big data

10 actual uses of big data

Does what it says on the tin.

How Virgin used big data to inform its new content strategy

Bob Fear from Virgin gives us the skinny.


WHSmith – how will taking its site down impact on sales, PPC and more?

Smith’s was offline for days after it found that creepy eBooks were available through its Kobo e-reader.

15 ways ecommerce sites can use urgency to increase conversions

How retailers can increase sales with stock information and delivery deadlines.

A five-step roadmap for using personalisation in ecommerce

James Gurd explains how to make the business case and begin to implement personalisation.


Five examples of brands that are nailing Pinterest

Who understands the principles of the magazine-like, most visual of all social networks? Ben & Jerry’s for one.

Why Facebook can’t beat Twitter for social TV

Facebook proves dismal as second screen when stacked up against Twitter.

The complete guide to creating compelling marketing tweets

How to improve your tweet game.

LinkedIn users are more interested in your company

64% of social referrals to corporate websites are from LinkedIn.


Has the affiliate channel outgrown the CPA last click model?

SEO is D.E.A.D

Despite the danger of over simplification, Andrew Girdwood rather likes the acronym D.E.A.D. as a reminder on how to approach modern, multi-signalled, SEO. Read the piece here.

Elsewhere in the world of search:

Has Hummingbird changed SEO forever?

Don’t believe the hype: Google does not mean great SEO.



Seven lessons Obama’s digital team learned from A/B testing emails

10 emails I have deleted and why?

What easy mistakes should you be watchful for?

Five email marketing lessons from 40 online purchases

Tink Taylor purchased items from 40 of the top online retailers in the UK and the US, marking their performance for use of email throughout the purchase journey.

From our new staff writer

Christopher Ratcliff joined the Econsultancy content team. He’s been writing about a variety of stuff, including last week’s unveiling of HMV’s completely overhauled responsive website,

Click the screen grab to check out Christopher’s review.

So you have a mobile site, what happens next?

What happens after you’ve built your mobile friendly site? Christopher summarises Distilled’s Bridget Randolph and here presentation at SearchLove.

Lego: building a customer community, brick by brick

Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO.

Sky VS. Virgin Media: a user experience comparison

Christopher compares these two giants of broadcasting on UX terms.

Personalisation roadmap

A lovely five step guide from James Gurd for personalisation in ecommerce.


A bold new website design for Fat Face: does it work?

Fat Face gets a new look.

ASOS’s new Android mobile app is a dream and a curse for fashion shoppers

Despite having an iPhone app for more than a year ASOS waited until last week to finally unveil the Android smartphone version.

Five user experience problems with iOS7

Has it undone hours of learning?

Eight user experience improvements with iOS7

It’s not all bad…

Guardian migration

Is the Guardian having problems with its domain name migration?

As the Guardian moved to a dot com, what effects were seen?