My colleague, Chris Lake, has previously discussed various cringeworthy efforts of agencies trying to dip their toes in self-promotional videos, something that has backfired on the likes of SapientNitro, PHD and Publicis before now – but arguably, these were standalone efforts.

With the Harlem Shuffle craze, there’s clearly safety in numbers and with dozens and dozens of different videos from agency land, efforts to be involved are generally both admirable understandable.

There’s also a lot of digital-specific ones and I’ve tried to pick out just a few examples.

To be clear, this isn’t intended to be a critique or speculation of reasons behind the flurry of uploads, but is more an observation that as part of a wider online movement, when the industry gets involved, it seems much more relatable, fun and of course, amusing…

TMP

AOL

BMF

BYDAS Digital

Craft

eXo Digital

Facebook

Glow interactive

Google

Hubspot

icrossing

MEC

mkt virtual

MonsterMedia

Mutual Mobile

OSG Digital

Socialbakers

Tequila Digital

Thinkweb

thismoment

AIA Worldwide

VCCP

Webchutney

XM Gravity