My colleague, Chris Lake, has previously discussed various cringeworthy efforts of agencies trying to dip their toes in self-promotional videos, something that has backfired on the likes of SapientNitro, PHD and Publicis before now – but arguably, these were standalone efforts.
With the Harlem Shuffle craze, there’s clearly safety in numbers and with dozens and dozens of different videos from agency land, efforts to be involved are generally both admirable understandable.
There’s also a lot of digital-specific ones and I’ve tried to pick out just a few examples.
To be clear, this isn’t intended to be a critique or speculation of reasons behind the flurry of uploads, but is more an observation that as part of a wider online movement, when the industry gets involved, it seems much more relatable, fun and of course, amusing…
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