As always, there was lots of comment-worthy developments in the world of digital marketing this year.
Here’s my summation of 2013 in quotes, from changes at Google, to acquisitions and mergers, and developments across social networks.
Got other quotes worthy of inclusion? Do leave them in the comments section below.
We promise not to screw it up.
Marissa Meyer as Yahoo acquires Tumblr for $990m.
The CMO is expected to spend more on technology than the CIO by 2017.
Marc Benioff, Salesforce CEO, as his company acquires ExactTarget for $2.5bn.
Publicis and Omnicom
It doesn’t make much sense and it’s nil premium. They’re going to have co-CEOs…which is a very uncomfortable structure.
Martin Sorrell, CEO, WPP, on the merger of Publicis and Omnicom.
We share a culture focused on our clients.
Maurice Levy, CEO Publicis, on the $35.1bn deal.
Amazon.com founder and chief executive Jeffrey P. Bezos formally took over as the owner of The Washington Post on Tuesday, officially ending 80 years of local control of the newspaper by the Graham family.
Paul Farhi writing in the Washington Post about its sale to Amazon founder Jeff Bezos.
The big G
We mark our 15th birthday with a renewed excitement for what’s still to come. We continue to look for the next “10x” project that will change the world in ways we can’t yet imagine.
Google turned 15.
We at Google have made tremendous advances in understanding language. Our knowledge graph has been fundamental to that. The new algorithm that we launched today called Hummingbird has been a great leap forward.
Amit Singhal on the launch of Hummingbird.
Cross device tracking
We’re making it easier to build better cross-device experiences.
Andrew Wales, Engineer at GA, on the launch of cross device tracking in Universal Analytics.
40,000,000 people discovered a brand new way to share life in six seconds.
Vine was launched in February of this year and is already in many a big brands’ creative toolbox.
You can still dunk in the dark.
Oreo finds new ground in real-time marketing, tweeting during the Super Bowl blackout.
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
Twitter’s year in review:
Tasteful. Transparent. Relevant. Improved based on your feedback.
Pinterest launched promoted pins, September 2013.
It’s a completely human-programmed experience.
Tim Vanderhook on the relaunch of MySpace in June.
iOS7 started with a desire to take an experience people love and make it better. To make it even simpler, more useful and more enjoyable – but still feel instantly familiar.
Many people disagreed, with the new OS undoing thousands of hours of learning for many users thanks to its changes to many key features and aesthetics.
We are giving you the first email service that is connected to Facebook, Twitter, Linkedin, Google, and soon, Skype, to bring relevant context and communications to your email.
Chris Jones from Microsoft on Hotmail becoming Outlook.com.
Not only because the product wasn’t a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.
On exiting Microsoft, Steve Ballmer names Windows Vista as his biggest regret.