Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology.
Skills shortages are most apparent in the use of digital analytics tools, statistical modelling and Conversion Rate Optimisation (CRO).
This infographic summarises some of the findings from the report…
(Click image for a larger version)
Our Festival of Marketing event in November is a two day celebration of the modern marketing industry, featuring speakers from brands including LEGO, Tesco, Barclays, FT.com and more.