If you’re a big tech company, chances are the EU isn’t your friend. Why? Just ask Intel or Microsoft. Targeted by the EU for antitrust violations, combined both companies have been forced to pay billions of dollars in fines. Other companies, like Oracle and Qualcomm, have faced EU antitrust scrutiny as well, but who eventually managed to escape with only a few minor bruises.
So it’s probably no surprise that the EU is now eyeing another tech giant: Google.
As reported by The Telegraph, the European Commission has started investigating the search giant. The reason? A complaint by three European companies, claiming that Google is using its dominance to harm them. Apparently, the EU has the potential to violate these claims under the Lisbon Treaty’s “abuse of dominant position” authority.
The three companies that sparked the investigation are UK-based shopping comparison site Foundem, Microsoft-owned German shopping site Ciao and EJustice.fr, a France-based vertical search site. All three believe that Google is thwarting them in its SERPs because they compete, or could compete, with Google in some fashion.
Google, not surprisingly, believes that it hasn’t done anything wrong. In a post on its blog, Senior Competition Counsel Julia Holtz responded to news of the investigation, stating “While we will be providing feedback and additional information on these
complaints, we are confident that our business operates in the interests of
users and partners, as well as in line with European competition law“. Interestingly, she also linked to our previous post on Foundem’s complaints about its Google rankings, in which Econsultancy Editor in Chief Chris Lake observed that Foundem might have itself to blame for poor rankings. As The Telegraph notes, Foundem is a member of ICOMP, a Microsoft-funded group that lobbies for a “competitive online marketplace“. And Ciao is, of course, owned by Microsoft. So it’s very clear that Microsoft is playing a leading role in pushing for antitrust scrutiny of Google.
All is fair in love and war, and Google will increasingly have to deal with the same antitrust issues as its rival. But it’s disappointing to see companies forced to waste valuable resources dealing with antitrust investigations that, in my opinion and the opinion of others, are more about bureaucratic muscle flexing and lining the coffers of the EU than they are about keeping companies ‘honest‘.
If anything good can come out of the investigation against Google, perhaps it will be the realization of what a sham antitrust regulation has become. Bureaucrats love their powers, obviously, but the truth is that the companies they regulate secretly do too. Google, for instance, didn’t hesitate to encourage the EU to penalize Microsoft over Internet Explorer’s dominance. So Google is the pot calling the kettle black by trying to play up the fact that the investigation it’s now facing is the work of Microsoft. Microsoft is simply returning Google’s favor.
When it comes to favors, however, the real problem is that the EU’s overzealous antitrust regulators have plenty of favors to give because of their broad powers. So long as they can take successful companies to task for just about anything, companies like Microsoft and Google will try to win favors from them. The irony in all of this, of course, is that there’s hardly anything more anticompetitive than letting antitrust regulators do what you can’t: beat the competition.
Photo credit: Redvers via Flickr.