Today is the day that Facebook flicks the switch and forces brands to adopt its new Timeline layout.
For the past few months the social network has been in an odd state of limbo, with some brands sticking to the old format while others quick to try out the new features that Timeline provides.
Timeline places a heavy emphasis on images and engagement on the wall, and is a great way for brands with an illustrious history to show off their heritage.
Earlier this week we highlighted 10 excellent examples of Facebook Brand Timelines, which may give you some ideas on how to put together your own page.
The focus on creating a brand identity is a clear evolution from the first attempts at branded apps that appeared back in 2007.
VoucherCodes.co.uk sees Timeline as a way to catapult brands towards social commerce, real-time feedback and two-way communication, and has mapped the evolution of this in the infographic below.