Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.
Initially loved for its price driven advantages, the internet was where you turned to for the £8 CD album and cheaper electronics. But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.
Online retailers still tick the convenience box in the minds of shoppers, but how can this be pushed further?
What tactics can online retailers adopt to continue the trend of shifting spend from the high street to online? Let’s take a look specifically at delivery.
Supermarkets are the pioneers of flexible delivery. Because of their nationwide presence they are able to offer deliveries from local stores at times convenient to the shopper.
As every sector becomes more competitive online retailers will be battling to provide the best delivery options – will everything we buy online in the future have the option for evening and Sunday delivery?
Manufacturer to Consumer
Some large companies are already shipping product direct to customers from manufacturers when an order is placed, mostly to reduce storage costs but for the green benefits too.
Once online retailers start to increase their sales volume will we see the end of warehouses, where goods are stored, with manufacturers taking responsibility for packing and despatch?
Would this make online retailers merely affiliates – with higher margins – of manufacturers?
What do you think are the future challenges in delivery for online retail?
‘The future challenges of online retail – launching offline’
on Leon Bailey Green’s