VIRTUAL CONFERENCE | Watch on demand

On 22-24 November and for a month on demand, we’ll be examining ecommerce now and in the future.

Platforms

With shoppers often thinking platform-first and retailers facing high customer expectations for fulfilment, what does the future hold for trends such as ecommerce-as-a-service?
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“Ecommerce is mostly marketplaces”: Colin Lewis on how brands can seize the marketplace opportunity

“Over 50% of the gross market value for the top six ecommerce players in the world is on marketplaces,” Colin Lewis, CMO of OpenJaw Technologies and author of Econsultancy’s Third-Party Marketplaces Best Practice Guide, told attendees at Econsultancy Live this week. Despite the continuing domination of big retailer.com sites, and the rising trend for direct-to-consumer […]

ecommerce fintech payment methods

What is ecommerce-as-a-service? 

There are signs that the rise in online shopping seen during pandemic lockdown could be permanent. According to Adobe, global ecommerce sales are predicted to reach $4.2 trillion this year, while US ecommerce spend will top $1 trillion by 2022. Naturally, this has also accelerated industry investment in ecommerce; retailers made approximately $10 billion in […]

How digital is driving the acceleration of fashion resale

The resale market is predicted to grow to more than double the value of the fast fashion market by 2030. A social-media-fuelled wave of consumer interest in sustainable clothing, plus new technology solutions that let retailers jump on the resale bandwagon, are contributing to the surge.

AR, NFTs and the metaverse: How luxury brands innovated for China’s Singles Day shopping festival

With a huge opportunity in the offing to target Chinese consumers when they are in a prime shopping mindset, and competition higher than ever, what have luxury brands been doing to stand out?

CX & UX

As ecommerce booms, how do brands inspire shoppers online, whilst also converting them into customers?
parcel delivery
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What is q-commerce?

Fast delivery has always been part of a good retail customer experience, but now, a new wave of companies are making speed their USP.

subscription_model

Will subscription retailers retain customers post pandemic?

Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]

emma robertson, ceo, engine transformation
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The future of CX is what the customer can’t see

The ambition to deliver great customer experiences is universal, eternal and often feels unattainable – no matter what you do, there is more to be done; no matter how on-trend you are, the next trend is already calling. Improving your CX capability is not the answer, writes Engine Transformation CEO Emma Robertson, it’s what you do next internally that will count.

Watch on demand: SAP sessions from Econsultancy Live

The SAP Together Works Summit, part of Econsultancy Live, explored how to deliver personalised shopping experiences that foster loyalty and generate repeat business. Watch the sessions on demand now, on topics such as customer data management, B2B commerce, and the D2C model in Consumer Products.

B2B Ecommerce

coronavirus statistics

The impact of Covid-19

From consumer behaviour to demand prediction to retention, the events of the last year have altered or sped up almost every facet of online retail.

Social Commerce

Social media continues to be a force in product discovery, and is playing its part in merchandising strategy. What next for social commerce and influencers.
Rack of Crocs. Editorial credit: ZikG / Shutterstock.com
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Collaboration, customisation and TikTok: examining the success of Crocs

Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]

Xiaohongshu on phone
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Virtual influencers are helping brands to succeed in China

In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]