Email has been a marketing and communications staple for brands for decades. While recent years have seen the rise of channels that have arguably greater reach or targeting capacity – from social media marketing to search advertising, programmatic display to digital video – the use of email has remained steadfast, particularly among retailers. Not only […]
VIRTUAL CONFERENCE | 23-24 NOVEMBER
On 23-24 November, at Econsultancy Live, we’ll be examining ecommerce now and in the future.
Personalisation & DataWhat is the right approach to personalisation, and how are ecommerce brands adapting their strategies to new privacy standards?
Wulfric Light-Wilkinson is General Manager EMEA at performance marketing engine Wunderkind. We chatted with Wulfric about how Wunderkind has managed to grow through the pandemic, how performance marketers can adapt to the phasing out of third-party cookies, and the biggest upcoming opportunities for the company. Tell us about your role – what does a typical […]
New privacy measures are starting to impact the digital advertising landscape, as costs increase and user targeting becomes less efficient following Apple’s ATT rollout. For digital agencies and advertisers, paid social isn’t as straightforward as it once was, and new questions are arising about whether Facebook’s domination of this world will be affected. I spoke […]
The impact of Covid-19
From consumer behaviour to demand prediction to retention, the events of the last year have altered or sped up almost every facet of online retail.
Social CommerceSocial media continues to be a force in product discovery, and is playing its part in merchandising strategy. What next for social commerce and influencers.
How do homeware brands successfully use social commerce? Here are a few pointers from Deft’s ‘Social Commerce’ report, along with some further analysis of how UK homeware brands can drive success through digital.
Love them or hate them, Crocs have undoubtedly enjoyed something of a resurgence in the past few years. Seen on the feet of influencers and Oscar-attendees alike – as well as those who simply care more about comfort than style – the footwear brand has recently cemented its success with record earnings. In its Q2 […]
The announcement that influencer Molly-Mae Hague was recently appointed as the new UK and EU Creative Director for fast-fashion retailer Pretty Little Thing has generated equal amounts of praise and criticism online. More generally, the announcement has sparked a wider conversation about the increasing influence that content creators have over the brands they work with. […]
Even though shopping on TikTok is still in the testing stages, we can learn a great deal about what the future of ecommerce on the platform might look like – by turning to Douyin, TikTok’s sibling app in China.
TikTok has had a big impact on fashion retail in the past 12 months, with brands increasingly using the platform to both determine trends and drive sales. If you are of a certain demographic or a regular online shopper – it is likely that fashion brands often fill your FYP (‘for you page’), and that […]
In the west, virtual influencers – digitally-generated characters who exist only online, though their followings and fanbase are very real – still have the aura of something that is niche and futuristic. But in China, virtual Key Opinion Leaders (or KOLs) are an increasingly popular way of connecting with audiences, particularly young audiences. Brands can […]
PlatformsWith shoppers often thinking platform-first and retailers facing high customer expectations for fulfilment, what does the future hold for trends such as ecommerce-as-a-service?
There are signs that the rise in online shopping seen during pandemic lockdown could be permanent. According to Adobe, global ecommerce sales are predicted to reach $4.2 trillion this year, while US ecommerce spend will top $1 trillion by 2022. Naturally, this has also accelerated industry investment in ecommerce; retailers made approximately $10 billion in […]
How much opportunity is there for marketplaces in B2B, how can the model be successful, and what does the future hold for B2B commerce? In a recent webinar, Econsultancy editor Ben Davis spoke with Alex Graf, co-founder and co-CEO of Spryker – a digital commerce platform-as-a-service solution. Customers now think ‘platform first’ Alzura and Mano […]
When we think of digital transformation within the automotive industry, we tend to consider it in terms of the omni-channel buying experience – making it easier to buy a car online and at the dealership. But what about cars themselves becoming digital, and crucially, transactional platforms? In recent months, we have started to see vehicle […]
Anyone can have a go at setting up a Shopify store these days, but scaling a successful ecommerce business is another story – particularly in such a highly competitive market. This is partly why Nick Moutter founded The Moot Group – a Staffordshire based retail technology company that provides end-to-end ecommerce solutions for retailers (including […]
Ed Turner is Chief Information Officer for Asendia UK – a company that offers logistics and fulfilment capabilities. Turner tells us more about his role, and explains his views on the biggest operational challenges for today’s online retailers, the impact of AI, and the future of ecommerce fulfilment. Tell us about your role, and how […]
The resale market is predicted to grow to more than double the value of the fast fashion market by 2030. A social-media-fuelled wave of consumer interest in sustainable clothing, plus new technology solutions that let retailers jump on the resale bandwagon, are contributing to the surge.
CX & UXAs ecommerce booms, how do brands inspire shoppers online, whilst also converting them into customers?
Brands like Dollar Shave Club, Birchbox, and BarkBox have all seen success with a subscription model in the past- way before the pandemic began. However, the growth of the subscription model has accelerated since Covid-19, as consumers have sought out new ways to shop online. According to a report published in June by the Royal […]
Earlier this month, global cosmetics brand Lush unveiled a “fresh new look” for its UK website and app, stating that “Following a year of online shopping and rising ecommerce”, the relaunch sets out to enable customers to “shop with ease” on Lush’s ecommerce channels.
Snug CEO Rob Bridgman explains how the sofa-in-a-box company provides a great customer experience, from product through to delivery and customer service.