Innovation is the name of the game at the moment. It’s January after all; everyone’s obsessed with ‘new’.
There’s the raft of ‘new year, new direction’ pitches from brands, CES has overloaded us with tablets and connected TVs – and we’re also gearing up for the 2012 Econsultancy Innovation Awards to boot. Exciting times.
It’s timely then, that Eloqua and data visualisation bods JESS3 have created an infographic based on the history of disruptive innovations in B2B marketing.
This highlights 26 disruptive innovations that have reshaped B2B marketing, tying them to specific milestones – from the first tradeshows to the birth of smartphones. These are the developments that have allowed businesses to reach, engage and educate buyers.
Paul Teshima, SVP of product management at Eloqua said that when looking at this list, you see how far the B2B industry has come.
But it’s also clear sales and marketing professionals need to focus on the things that tie many of these disruptive forces together.”