So, here are the worthy winners from day two, who you’ll see more of in the form of The Masters Winners Report, interviews and editorial coverage.

You can check out all the winners from day one here.

Data, Analytics and Optimisation 

Winner: UM London & Proximity London for The Economist: Smart Use of Data, Raising Eyebrows and Subscriptions

Financial Services 

Winner: adam&eveDDB for Lloyds Bank: Horse Story


Winner: Bacardi-Martini, Grey Goose: Boulangerie François

boulangerie francois

Promotional and Shopper Marketing

Winner: Sizmek and Xaxis for Morrisons: Raising Awareness of In-season Fruit and Vegetables

Charities and Non-profit – Sponsored by Marketing Trust 

Winner: WCRS for Women’s Aid: Look At Me

Email Marketing 

Winner: CACI for EDF Energy: Cost Saving Alert for ‘Blue+Price Promise’ Tariff Launch 

Consumer Goods

Winner: AMV BBDO for Diageo: Made of Black


Winner: Performance Communications for Citroën: Citroën #ParkingHero

Public Sector and Government 

Winner: Engine for NHS Blood and Transplant: Missing Type

Experiential and Events

Winner: Because Brand Experience for Bel UK: Boursin Sensorium

Search Marketing 

Winner: Summit for Argos: Synchronising Paid Search with TV Advertising, Weather and Seasonality


Winner: adam&eveDDB for John Lewis: Monty’s Christmas

Direct Marketing 

Winner: Proximity London & UM London for The Economist: Raising Eyebrows and Subscriptions


Winner: Publicis Chemistry for Royal Mail MarketReach: MailMen

Gaming and Gambling 

Winner: Taylor Herring for Paddy Power: World Cup Campaign – Hawking Talking

Healthcare and Pharmaceuticals 

Winner: Seafish: Championing Omega3 Awareness

seafish logo

Media Planning and Buying 

Winner: Mindshare UK for Three: Feel at Home

User Experience and Design

Winner: RS Components: Driving Conversion through Innovation and Collaboration