So, here are the worthy winners from day two, who you’ll see more of in the form of The Masters Winners Report, interviews and editorial coverage.
You can check out all the winners from day one here.
Data, Analytics and Optimisation
Winner: UM London & Proximity London for The Economist: Smart Use of Data, Raising Eyebrows and Subscriptions
Financial Services
Winner: adam&eveDDB for Lloyds Bank: Horse Story
Luxury
Winner: Bacardi-Martini, Grey Goose: Boulangerie François
Promotional and Shopper Marketing
Winner: Sizmek and Xaxis for Morrisons: Raising Awareness of In-season Fruit and Vegetables
Charities and Non-profit – Sponsored by Marketing Trust
Winner: WCRS for Women’s Aid: Look At Me
Email Marketing
Winner: CACI for EDF Energy: Cost Saving Alert for ‘Blue+Price Promise’ Tariff Launch
Consumer Goods
Winner: AMV BBDO for Diageo: Made of Black
Automotive
Winner: Performance Communications for Citroën: Citroën #ParkingHero
Public Sector and Government
Winner: Engine for NHS Blood and Transplant: Missing Type
Experiential and Events
Winner: Because Brand Experience for Bel UK: Boursin Sensorium
Search Marketing
Winner: Summit for Argos: Synchronising Paid Search with TV Advertising, Weather and Seasonality
Advertising
Winner: adam&eveDDB for John Lewis: Monty’s Christmas
Direct Marketing
Winner: Proximity London & UM London for The Economist: Raising Eyebrows and Subscriptions
Business-to-business
Winner: Publicis Chemistry for Royal Mail MarketReach: MailMen
Gaming and Gambling
Winner: Taylor Herring for Paddy Power: World Cup Campaign – Hawking Talking
Healthcare and Pharmaceuticals
Winner: Seafish: Championing Omega3 Awareness
Media Planning and Buying
Winner: Mindshare UK for Three: Feel at Home
User Experience and Design
Winner: RS Components: Driving Conversion through Innovation and Collaboration
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