May 18th, 2021 | 3:00pm BST | 10:00am EDT
As lockdown is eased in the UK, join Econsultancy founder Ashley Friedlein and a panel of senior brand marketers as we discuss what multichannel strategy will look like post-pandemic.
On the high street, there have been high-profile store closures but innovation is happening in bricks as well as clicks, with BOPIS booming and Amazon debuting its ‘Just Walk Out’ tech on this side of the Atlantic.
We’ll look at sectors such as retail, travel and finance and ask how a rise in ecommerce penetration and digital media consumption will combine with pent-up demand for IRL experiences. And we’ll find out what our brand panel expect from customer behaviour and multichannel journeys, as some form of normality returns.