The Power of Data
An in-depth look at how brands can unleash the power of their data as they seek to align with customer’s shifting and evolving needs, sponsored by Tealium.
Watch on demand: Rebooting the travel industry – positioning data for growth and recovery in 2021
A more nuanced picture of the customer’s mindset in the travel sector is required to capture new growth opportunities. But the path to success is by no means easy, from technology to cultural barriers and wider privacy crackdowns potentially acting as a barrier to success here.
In exploring these issues, this webinar examines the findings of a recent Econsultancy study in partnership with Tealium.
Areas of focus will include exploring changing customer expectations, executive confidence around data strategy, tech investments to better harness customer signals and tactics to overcome the double demise of IDFA and third-party cookies.
Shining a bright light on success with customer data
You have the dream and now you have an idea of the tools needed to skyrocket your customer experience onto new levels, but do you know what success looks like when organisations leverage a Customer Data Platform? Tealium’s VP of Marketing EMEA, Laura McHenry, shines a light on data success stories and shows what organisations can achieve when utilising their greatest asset, Customer Data.