The Power of Data

An in-depth look at how brands can unleash the power of their data as they seek to align with customer’s shifting and evolving needs, sponsored by Tealium.

Shining a bright light on success with customer data

You have the dream and now you have an idea of the tools needed to skyrocket your customer experience onto new levels, but do you know what success looks like when organisations leverage a Customer Data Platform? Tealium’s VP of Marketing EMEA, Laura McHenry, shines a light on data success stories and shows what organisations can achieve when utilising their greatest asset, Customer Data.