25th October 2018 | 2pm BST

Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by step guide to help you start and enhance your personalisation journey, including:

  • The types of data you need and how to collect it.

  • Ideas for building targeted campaigns that will resonate with customers.
  • The importance of real-time relevance in driving personalisation.