Since we launched the new website back in December it has only been possible for Econsultancy staffers to post to our blog, but we’ve now improved our functionality and can welcome back guest bloggers.
If you have previously contributed to the Econsultancy blog and would like to continue doing so then please email me (chris [at] econsultancy.com) and we will upgrade your account to blogger status. We’ll start gradually turning people on, as it were, over the next week or two.
For newcomers who would like to contribute articles, please have a read of the guidelines below and see what you think. If you want a piece of the action then let me know what your subject specialities are, and point me at your existing blog / articles / Twitter account.
All contributors should download the Econsultancy Style Guide to familiarise yourself with our house style.
Guidelines for guest bloggers are as follows:
- Commitment / frequency. Articles must be contributed frequently by guest authors, to merit Econsultancy upgrading a user account to blogger status. If you can’t commit to one article per month then what’s the point?
- Exclusivity. Econsultancy requires exclusivity on all content submitted to the blog editor, for various reasons. In particular we do not want Google’s duplicate content filter to give us a black mark, but the main reason is that guests should write posts specifically for the Econsultancy audience (typically intermediate and advanced marketers). We do not want second-hand blog posts, nor posts that will appear on other sites after they’ve been published at this end.
- No-promo. We’re in the business of thought-leadership, and you should be writing informative posts that pass on a little bit of knowledge for free. Overt attempts to promote products and services will be quashed. Use your insight and your data to reveal trends and best practices. People will remember you that way. Avoid PR guff and overt self-loving.
- Signature. Guest bloggers will be credited fully and we have a ‘signature’ area in the footer, where we will link to your company, Econsultancy member page, LinkedIn and Twitter pages. We will also add a caveat about not necessarily sharing your views! Please send us your full job title and company URL, plus LinkedIn and Twitter URLs if you want us to include them.
- No sharing. If a colleague wants to contribute something then you have two options: a) Do the ghost writer thing, or b) contact us to ask for your colleague to be upgraded to blogger status. No account sharing is permitted.
- Avoid news writing. Leave the journalism stuff to us. You should focus on the niche you work in, and on the practical side of things. Be an expert, not a news reporter.
- No bitchin’. Remember that old saying about ‘never mention the competition’? Please avoid petty squabbles with your industry nemesis. If you want to call somebody out, try doing it on your own website, or via Twitter. We encourage you to use Econsultancy as a platform for debate, but not for schoolyard fights.
- No copying. Plagiarism sucks, so be original. If you use quotes from other websites / sources then please limit them to 50-word chunks, to be on the safe side, and credit the source (links not necessary). Also, please check that you are not duplicating articles that we have previously written.