With the widespread shift to online channels by customers, the pandemic catalysed the need for FSIs to digitally transform. It also acted as a much-needed reminder – one that predates the pandemic – to use technology to competitive advantage. As global economies recover in 2021, the need to meet customers shifting expectations and understanding changing behaviours will only intensify. For incumbents, in particular, how best to integrate the role of physical channels to deliver seamless omnichannel experiences?
This webinar will explore the benefits of centralising data and the role of customer data platforms (CDPs) in this regard. It will also discuss the role of CDPs in meeting upcoming challenges, such as the loss of third-party cookies and overcoming barriers to collecting first-party customer data.
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