The state of predictive analytics [infographic]

Last month, Econsultancy published the Predictive Analytics Report, in association with RedEye.

We’ve rounded up some of the findings of the survey report in an old-school infographic.

By Ben Davis August 2nd 2016 10:10

N.B. Subscribers can download the full Predictive Analytics Report for further background and analysis.

And for more from the report and on predictive analytics in general, see the following resources:

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Why there should be more plaudits for digital audits

Now do you think we’re sexy?

Let’s be honest, digital website or media campaigns audits don’t sound all that sexy.

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Social media metrics: Outputs, outtakes, & outcomes

Professional social media is hard work.

Practitioners have to come up with new posts for their brands every day and then report the results upwards to justify the social media team’s budget.

The lack of universally accepted performance metrics, however, makes this difficult to do.

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Five ways Artificial Intelligence can help marketers enhance the customer experience

If you’ve seen one too many mediocre sci-fi movies, the phrase ‘artificial intelligence’ might bring to mind images of evil robots and technology taking over the world.

In reality, AI is not a Hollywood concept, but a timely and practical tool for marketers.

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What exactly is AI-powered commerce search and what does it mean for retailers?

We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]

Article Augmented reality

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article Privacy and data protection

Retailers’ guardrails for generative AI need to match up to their level of investment

A joint report from Salesforce and the Retail AI Council suggests widespread retailer investment in generative AI – but a lack of structure and guardrails to ensure it is used effectively and above all, ethically.

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Above all else, consumers want their data used responsibly: report

Nearly two thirds of consumers rank data security as critical to their CX expectations. They want to know their data is being looked after, especially in the hands of generative AI.

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