In the meantime, here’s a run-down of the top 10, as well as some key takeaways from the report.

Top 10 agencies (ranked by fee income)

  1. IBM iX – £191,673,395
  2. Accenture Interactive – £176,527,487
  3. SapientNitro – £165,433349
  4. BAE Systems – £77,741,561
  5. Deloitte Digital UK – £75,000,000
  6. EPAM Systems – £74,035,110
  7. DigitasLBi – £71,689,000
  8. AKQA – £69,615,520
  9. Tribal Worldwide London – £60,826,475
  10. Engine – £58,868,000

Top five agencies drive growth

Following an increase of 20% in the past year, the total fee income billed by the top 100 agencies has now surpassed £2bn.

With the five biggest-earning agencies accounting for 34% of the entire income, this figure is driven by those at the very top of the table.

Agencies adapt to the need for digital transformation

With IBMx, Accenture Interactive and Deloitte Digital in the top five, we can see a continued rise in success for consultancies. 

By combining technology consulting and traditional digital agency work with digital transformation, these firms are dominating the field.

Technology changing the marketer’s role

Wearable technology, virtual reality and artificial intelligence are just three trends impacting how consumers interact with brands.

As a result, it is the marketer’s job to find ways of integrating this technology into the customer journey in order to create better and more memorable experiences.

Interactive agency site

To access more information or view charted trend data from 2002 to 2016, check out our interactive minisite.

For even more insight into the trends affecting the industry, check out our interviews with five different agencies.