Been too busy at work to catch up on this week’s digital news?
This is my attempt to bring you the stories that only the most discerning need know about.
This tweet went bananas last night
See BuzzFeed if you want to go further down the rabbit hole of the fallout.
Google #1 in Brandz Top 100
Google is top of the pile. The story is the supremacy of tech companies, as the graphic below shows (taken from the FT’s report for Milward Brown).
The top 10 is shown below. On the list as a whole, Starbucks was the biggest riser, up eight places to 21st.
Econsultancy joins the LUMAscape
We don’t like to blow our trumpet too often, but we were very pleased to see Econsultancy hit the notorious LUMAscape.
We’re on the bottom right in the Training section.
BuzzFeed turns down Trump’s ad bucks
Back to politics – it’s probably hard for you to have missed any news regarding The Donald, but let us remind you what Jonah Peretti said this week when cancelling an advertising contract reportedly worth $1.2m.
..in some cases we must make business exceptions: we don’t run cigarette ads because they are hazardous to our health, and we won’t accept Trump ads for the exact same reason.
Nike launches its Euro 2016 ad
Nike has released its Euro 2016 centrepiece, a more than five-minute film that unbelievably manages to charm a not-so-wooden performance out of a footballer.
Cristiano Ronaldo collides with a ball boy, leading to some sort of body switch and the ad charts the ensuing mild hilarity, leading up to the two meeting during the tournament.
I have to say, it’s a compelling piece of work.
Apple brings paid search to the App Store (and gives more revenue to app developers)
Apple is introducing paid search advertising to the App Store as part of a renewed focus on this part of its business.
Perhaps more significantly, the company will also now take a smaller cut of developers’ sales, where customers have been paying for a service for over a year. This cut is down to 15% rather than 30%.
The FT argues this could have a big beneficial impact on services such as Spotify, helping to improve the music company’s margins.
The paper also points out that Apple’s second-quarter results last month showed services revenue had overtaken Mac revenue and is perhaps seen as increasingly important given the slowdown in hardware sales.
Ryanair to launch ‘Ryanair Rooms’
The budget airline wants to take advantage of its position as the first step in booking a holiday, by adding an accommodation service.
Ryanair is courting big hotel chains, as well as Airbnb, talking up the direct traffic it can deliver.
The service launches on October 1st. Kenny Jacobs, CMO, gave Marketing Week some insight into the strategy behind the move – to build a bigger brand.
In five years time no one will have 30 different apps on their smartphone. People who win will always have the biggest brands.
This is why brands, such as Booking.com, are and always will be successful.
Facebook pushes Android users to Messenger
Android users are no longer able to send messages from within the Facebook app, having been instructed to download Messenger to carry on their conversations.
Snapchat Stories makeover
Gone are the circular logos from Snapchat Discover and in their place is a tiled magazine-style interface.
Users can now subscribe to a brand channel, to, surfacing it within the Stories tab.
Tesco Mobile customers can view ads, get cheaper bill
Tesco Mobile has partnered with Unlockd, an ad and content-funded mobile platform, to offer customers money off phone bills in exchange for viewing content through the Android app, Tesco Mobile Xtras.
Geo-targeted ads, offers, discounts or content from brands such as British Airways, McDonalds, Doritos and Branston will be shown at various times as consumers unlock their Android smartphones.
Smartphones sales growth is slowing
Smartphone sales growth is slowing to 7% in 2016, according to Gartner. This is down from 14.4% in 2015 and a peak of 73% in 2010.
The decline in growth is partly explained by 90% penetration in the markets of North America, Western Europe, Japan and mature APAC, with users upgrading less frequently.
Amazon Fresh launches in London
Amazon Fresh launched in London yesterday. More than 130,000 groceries are available in North and East London.
Artisan grocery orders will also be included, featuring Gail’s, Konditor & Cook and others of that ilk.
This is Amazon Fresh’s first venture outside of the US. Amazon Prime subscribers can pay a further £6.99 monthly fee for free deliveries on orders worth £40 or more.
Vodafone NZ and Sky Network in $2.4bn merger
As Reuters puts it, ‘mobile operators and cable and satellite pay-TV groups in Europe, the US and elsewhere are scrambling to tie-up so they can offer “quad play” packages of mobile, fixed-line, broadband and TV service.’